Digital Marketing Manager- Inbound Lead Gen : Plumbing

Role Overview

Accountabilities

• Develop inbound marketing strategy for commercial and residential plumbing services.
• Lead SEO and local search, including keyword research, technical optimization, citations, backlinks, Maps visibility, and service-location pages.
• Build and optimize landing pages and campaign funnels for emergency plumbing, blocked drains, leak detection, hot-water systems, gas fitting, and related services.
• Manage conversion-focused copy, Google Ads, Meta Ads, retargeting, social media, lead magnets, offers, and seasonal campaigns.
• Build and maintain GoHighLevel CRM pipelines, workflows, calendars, dashboards, lead routing, and email and SMS journeys.
• Segment and nurture customer groups while maintaining accurate CRM data and reporting.
• Track leads through qualification, appointments, quotes, bookings, and revenue with sales and operations teams.
• Monitor qualified lead volume, appointment rates, cost per qualified lead, conversion rates, search visibility, advertising ROI, pipeline value, and attributed revenue.
• Continuously test and improve campaigns, landing pages, messaging, automation, and channel performance.

Requirements

• 5+ years of digital marketing and inbound lead generation experience with measurable commercial results.
• Experience generating leads for plumbing, trades, construction, property services, or another local-service business.
• Strong hands-on expertise in SEO and local SEO, including Google Search, Google Maps, Google Business Profile, technical, on-page, and off-page SEO.
• Advanced knowledge of Google Ads and Meta Ads, including campaign structuring, targeting, bidding, budgeting, retargeting, and optimization.
• Ability to build and optimize conversion-focused landing pages, lead funnels, forms, booking flows, and calls to action.
• Strong working knowledge of GoHighLevel CRM pipelines, workflows, calendars, dashboards, lead routing, email automation, and SMS automation.
• Experience with conversion tracking, call tracking, attribution, CRM reporting, and lead-quality analysis.
• Proficiency with Google Analytics, Google Search Console, and Google Tag Manager.
• Excellent copywriting or content-direction skills and strong understanding of the full inbound funnel.
• Excellent written and verbal English communication skills, with ability to work independently and collaborate effectively.

Working Arrangement

• This is a full-time opportunity with a remote working arrangement.
• Working hours are flexible, with weekday availability expected from 10:00 to 19:00 Moscow Time.
• The role offers ownership of a complete digital lead-generation function and exposure to marketing automation, CRM workflows, analytics, attribution, and performance optimization.