Digital Marketing Manager- Inbound Lead Gen : Plumbing

Role Overview

Marketing Strategy and Acquisition

• Develop inbound marketing strategies aligned with revenue and business-growth objectives.
• Lead SEO and local search, including keyword research, technical and on-page optimization, citations, backlinks, Google Maps, and service pages.
• Manage Google Ads, Meta Ads, and retargeting based on lead quality and sales outcomes.
• Manage social media activity with content tailored to customer segments and plumbing services.

Conversion and CRM

• Build and optimize landing pages, service pages, lead funnels, forms, booking flows, and calls to action.
• Create or coordinate conversion-focused copy for landing pages, blogs, case studies, FAQs, advertisements, and campaigns.
• Build and maintain GoHighLevel pipelines, forms, calendars, workflows, dashboards, routing, and automated email and SMS journeys.
• Implement missed-call text-back, reminders, quote follow-ups, review requests, and other automation workflows.
• Segment and nurture residential, commercial, strata, construction, property-management, and other customer groups.

Performance and Revenue

• Develop lead magnets, service offers, seasonal campaigns, and targeted initiatives for qualified inbound opportunities.
• Work with sales and operations to track leads from enquiries through qualification, appointments, quotes, bookings, and revenue.
• Monitor qualified lead volume, appointment rates, acquisition costs, conversions, search visibility, advertising ROI, pipeline value, and attributed revenue.
• Continuously test and improve campaigns, landing pages, messaging, automation, and channel performance using analytics and attribution data.

Requirements

• At least five years of digital marketing and inbound lead generation experience with measurable commercial results.
• Experience generating leads for plumbing, trades, construction, property services, or another local-service business.
• Strong hands-on SEO and local SEO expertise, including Google Search, Google Maps, and Google Business Profile optimization.
• Advanced Google Ads and Meta Ads knowledge covering structure, targeting, bidding, budgeting, retargeting, and optimization.
• Experience building conversion-focused landing pages, funnels, forms, booking flows, and calls to action.
• Strong GoHighLevel knowledge across CRM pipelines, workflows, calendars, dashboards, routing, email, and SMS automation.
• Experience with conversion tracking, call tracking, attribution, CRM reporting, and lead-quality analysis.
• Proficiency with Google Analytics, Google Search Console, and Google Tag Manager.
• Excellent copywriting or content-direction skills and strong written and verbal English communication.
• Commercial, proactive, accountable, data-driven, and able to manage multiple channels independently.

Schedule

• The role is full-time with flexible working hours.
• Weekday availability is expected from 10:00 to 19:00 Moscow Time.

Workplace

• The position offers a remote working arrangement.

Opportunity and Benefits

• The role provides ownership of a complete digital lead-generation function spanning SEO, paid media, social media, conversion optimization, CRM, and automation.
• The work focuses on measurable marketing performance, revenue growth, diverse customer segments, and modern marketing automation and analytics.