Digital Marketing Manager
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Key skills for this role
About the Role
Pavago seeks a results-driven Digital Marketing Manager (B2B) to lead and scale marketing strategy across paid, organic, outbound, and brand channels. The role involves owning the full marketing funnel, campaign management, analytics, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
- Own the marketing funnel end to end, from awareness and demand generation through lead nurturing and conversion
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
- Build, manage, and mentor high performing marketing resources, agencies, or contractors as needed
- Identify scalable growth opportunities across acquisition, retention, and brand channels
- Lead and optimize multi channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
- Manage budgets and allocate spend strategically to maximize ROI and efficiency
- Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
- Launch and manage performance driven campaigns focused on pipeline growth and customer acquisition
- Test new acquisition channels, campaign structures, audiences, and messaging to improve results
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
Requirements
- Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
- Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
- Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
- Experience balancing strategic planning with hands on execution
- Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
- Excellent leadership, communication, and project management skills
Full Job Posting
About the Role
- Our client is seeking a results driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.
- This role combines strategic leadership with hands on execution and is ideal for a growth minded marketer who thrives in fast paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.
- The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high quality lead flow, and strong brand visibility.
- The ideal candidate is analytical, creative, execution focused, and comfortable balancing strategy with day to day campaign management.
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals.
- Own the marketing funnel end to end, from awareness and demand generation through lead nurturing and conversion.
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives.
- Build, manage, and mentor high performing marketing resources, agencies, or contractors as needed.
- Identify scalable growth opportunities across acquisition, retention, and brand channels.
- Lead and optimize multi channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content.
- Manage budgets and allocate spend strategically to maximize ROI and efficiency.
- Oversee campaign messaging, positioning, and creative direction to maintain brand consistency.
- Launch and manage performance driven campaigns focused on pipeline growth and customer acquisition.
- Test new acquisition channels, campaign structures, audiences, and messaging to improve results.
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution.
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools.
Required Experience & Skills
- Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager.
- Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels.
- Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems.
- Experience balancing strategic planning with hands on execution.
- Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly.
- Excellent leadership, communication, and project management skills.
Preferred Experience & Skills
- Experience leading marketing functions in B2B service based, SaaS, or professional industries.
- Background in account based marketing (ABM) or performance driven demand generation.
- Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo.
- Experience managing cross functional marketing teams or external agencies.
- Strong branding, storytelling, and positioning capabilities.
- Experience scaling marketing systems in high growth environments.
What Does a Typical Day Look Like?
- Review campaign dashboards and optimize active marketing initiatives.
- Collaborate with leadership, sales, and content teams to align priorities and messaging.
- Launch and refine campaigns across paid and organic channels.
- Monitor lead flow, pipeline quality, and funnel conversion performance.
- Test new acquisition ideas, audience segments, creatives, and messaging strategies.
- Analyze campaign data and prepare actionable reports and recommendations.
Key Metrics for Success (KPIs)
- Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Customer Acquisition Cost (CAC) and Marketing ROI.
- Website traffic and conversion rate growth.
- Lead to opportunity and opportunity to customer conversion rates.
- Paid campaign performance and ROAS.
- Brand visibility, engagement, and audience growth across channels.
Interview Process
- Application Review – Assessment of experience and role alignment.
- Initial Interview – Discussion of background, marketing expertise, and growth mindset.
- Technical Interview – Deep dive into strategy, campaign management, analytics, and execution capabilities.
- Final Interview – Leadership and culture fit discussion with the client team.
- Offer & Background Verification.
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