Digital Marketing Manager

Role Overview

Accountabilities

• Develop and execute digital marketing and campaign strategies aligned with business objectives and growth targets.
• Plan, manage, and optimize campaigns across search, social media, and digital advertising platforms.
• Track and report ROI, CTR, conversions, traffic, and engagement.
• Develop and optimize landing pages and digital experiences that improve conversion rates.
• Manage social media profiles and contribute to blog and content initiatives.
• Monitor industry, audience, and digital marketing trends for new opportunities.
• Analyze website and user-funnel data to identify drop-off points and conversion opportunities.
• Implement initiatives targeting a doubling of website traffic within the next year.
• Engage periodically with clients to gather feedback and assess satisfaction.
• Apply digital marketing best practices across campaigns, content, and channels.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• At least 3 years of demonstrated professional experience in digital marketing.
• Strong knowledge of SEO principles and best practices.
• Strong analytical and data-analysis skills with the ability to turn insights into recommendations.
• Hands-on experience with online advertising and campaign management tools such as Google Ads and Instagram or other social advertising channels.
• Strong understanding of digital marketing channels, campaign optimization, conversion funnels, and audience engagement.
• Creative and strategic mindset with the ability to identify trends and marketing opportunities.
• Strong communication and collaboration skills for working with internal teams and clients.
• Results-oriented approach and ability to manage priorities toward measurable growth objectives.

Benefits

• Opportunity to lead impactful digital marketing initiatives with measurable business outcomes.
• Hands-on exposure to SEO, paid advertising, social media, content, analytics, and conversion optimization.
• Collaborative cross-functional environment involving internal teams and clients.
• Opportunity to own digital growth strategies and influence online visibility and customer engagement.
• Professional development through hands-on experience with evolving digital marketing tools and practices.
• Potential for career growth within a digital marketing-focused role.