Digital Marketing & E-Commerce Growth Manager

Role overview

Accountabilities

• Develop inbound marketing strategies, targeted campaigns, and lead-generation funnels.
• Own SEO, AEO, GEO, keyword research, technical optimisation, structured data, and content architecture.
• Optimise pages, content, landing pages, forms, checkout journeys, and conversion points.
• Manage e-commerce catalogues, product information, pricing, stock, promotions, and customer journeys.
• Increase order value, purchase frequency, and repeat revenue through cross-selling, promotions, and recovery campaigns.
• Manage paid advertising budgets and optimise acquisition cost and advertising return.
• Build segmented email and lifecycle automation campaigns.
• Analyse marketing and sales data and maintain performance dashboards.
• Identify growth opportunities and continuously test and refine marketing initiatives.

Requirements

• At least five years of relevant digital marketing, e-commerce, inbound marketing, or lead-generation experience is required.
• Measurable online revenue or qualified B2B lead-generation results are required.
• SEO, AEO, GEO, content strategy, and search-intent optimisation experience are required.
• Landing-page, conversion-funnel, paid advertising, e-commerce, email, CRM, and automation experience are required.
• Strong analytical skills using analytics, advertising, and CRM or sales data are required.
• Large catalogue or multiple-SKU experience is highly desirable.
• Excellent written English and commercially focused copywriting skills are required.
• Australian B2B or e-commerce experience is advantageous.

Benefits and work arrangement

• Fully remote, work-from-home position.
• Full-time opportunity with significant ownership over digital growth and e-commerce performance.
• High autonomy to identify opportunities, launch campaigns, test approaches, and optimise results.
• Opportunity to work across a broad B2B customer base and technology stack.