CRM & Data Senior Specialist

Crm & Data Senior Specialist (Commercial)

Crm Management

• Manage and optimize CRM workflows, automations, customer journeys, and integrations.
• Maintain CRM database cleanliness, structure, and data accuracy.
• Support CRM enhancements and operational improvements based on business requirements.

Fan Segmentation & Customer Data

• Build and manage fan segmentation models based on demographics, engagement, ticketing, retail, and behavioral data.
• Develop targeted audience lists for campaigns and commercial initiatives.
• Analyze customer behavior trends and identify engagement and retention opportunities.

Campaigns & Automation

• Support execution of CRM campaigns across email, SMS, push notifications, WhatsApp, and digital channels.
• Build automated customer journeys including onboarding, loyalty, retention, membership renewal, and re-engagement.
• Support personalization strategies based on customer behavior and lifecycle stages.

Reporting & Analytics

• Develop dashboards and recurring reports to track CRM and campaign performance.
• Monitor KPIs including engagement, retention, conversion, memberships, ticketing, and campaign effectiveness.
• Translate data into actionable insights and recommendations for management and commercial department.
• Conduct A/B testing and campaign performance analysis to optimize results.

Fan Experience & Commercial Support

• Support fan engagement initiatives through CRM-driven insights and personalization.
• Assist commercial and marketing teams with customer insights and audience analysis.
• Support loyalty, membership, retail, and ticketing initiatives through CRM activation and reporting.

Requirements

• Bachelor’s degree in Data Analytics, Information Systems, Marketing, Business Administration, or a related field.
• Professional certifications in CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM, Oracle CX) or Data Analytics are a plus.
• 4 – 6 years of experience in CRM management, data analytics, or marketing technology ideally within sports, entertainment, or consumer-facing industries.
• Proven experience managing CRM platforms, executing data-driven campaigns, and working with large datasets.
• Experience with data cleansing, integration, and quality management processes.
• Familiarity with marketing automation tools and customer data platforms.

Skills

• Strong data management and analytical skills comfortable working with large datasets and deriving actionable insights.
• Experience working with CRM and marketing automation platforms.
• Good understanding of data privacy regulations and governance best practices.
• Strong campaign management skills with the ability to execute multi-channel CRM campaigns.
• Excellent attention to detail and commitment to data accuracy.
• Strong communication and cross-functional collaboration skills.
• Arabia and English communication skills.