Communication and PR Lead
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Key skills for this role
About the Role
Schneider Electric seeks a Communication and PR Lead to define and execute integrated communications strategy across internal and external communications, media relations, executive positioning, and crisis management.
Key Skills for This Role
Responsibilities
- Define and lead an integrated communications strategy aligned with global frameworks and local business priorities
- Own and manage the annual communications budget with clear accountability for spend, efficiency, and impact
- Establish governance, messaging frameworks, editorial planning, and approval processes
- Lead and manage the communications agency ecosystem including PR, media, content, events, and crisis agencies
- Act as a trusted strategic communications advisor to the Country President and senior leadership team
- Develop executive communications including leadership narratives, speeches, talking points, interviews, op eds, and town halls
- Lead internal communications that drive strategy understanding, engagement, and cultural alignment
- Own Schneider Electric’s external reputation and media narrative in Saudi Arabia
- Lead media relations strategy including proactive storytelling, thought leadership, and issues management
- Maintain strong relationships with key Saudi media outlets, editors, journalists, and opinion leaders
- Lead media related events including press conferences, media roundtables, executive interviews, site visits, and major announcements
- Position Schneider Electric as a trusted leader in sustainability, energy transition, and digital transformation in Saudi Arabia
Requirements
- Experience in corporate communications, PR, or strategic communications within complex or matrix organizations
- Proven experience managing communications budgets and agency partners
- Strong track record in media relations in Saudi Arabia, with established media contacts and credibility
- Demonstrated experience advising senior executives and managing high profile media engagements
- Experience in energy, infrastructure, industrial, or technology sectors strongly preferred
- Excellent writing, editorial judgment, and stakeholder management skills
- Fluent in Arabic and English
Full Job Posting
Role Purpose
- Communication and PR Lead is responsible for defining and executing Schneider Electric’s integrated communications strategy across internal communications, external communications, media relations, executive positioning, and crisis management.
- This role owns the full communications ecosystem including strategy, agencies, budgets, channels, and governance.
- It serves as the primary communications advisor to the Country President and executive leadership team.
Key Responsibilities
- Define and lead an integrated communications strategy aligned with Schneider Electric global frameworks and local business priorities.
- Own and manage the annual communications budget with clear accountability for spend, efficiency, and impact.
- Establish governance, messaging frameworks, editorial planning, and approval processes across all communications activities.
- Lead and manage the communications agency ecosystem including PR, media, content, events, and crisis agencies.
- Define scopes of work, KPIs, performance reviews, and continuous optimization plans.
- Ensure all agency outputs meet Schneider Electric brand, quality, and compliance standards.
- Act as a trusted strategic communications advisor to the Country President and senior leadership team.
- Develop executive communications including leadership narratives, speeches, talking points, interviews, op eds, and town halls.
- Ensure leadership messaging is aligned, authentic, and impactful across internal and external audiences.
- Lead internal communications that drive strategy understanding, engagement, and cultural alignment.
- Support transformation, change, and growth initiatives through structured and proactive communications planning.
- Oversee internal channels and leadership cascades to ensure clarity, consistency, and effectiveness.
External Communications and Media Relations
- Own Schneider Electric’s external reputation and media narrative in Saudi Arabia.
- Lead media relations strategy including proactive storytelling, thought leadership, and issues management.
- Maintain strong, established relationships and direct contacts with key Saudi media outlets, editors, journalists, and opinion leaders.
- Lead media related events including press conferences, media roundtables, executive interviews, site visits, and major announcements.
- Ensure all media engagements and events are tightly integrated with executive positioning and earned media outcomes.
Thought Leadership and Corporate Positioning
- Position Schneider Electric as a trusted leader in sustainability, energy transition, and digital transformation in Saudi Arabia.
- Drive thought leadership aligned with national priorities, Vision 2030, and Schneider Electric sustainability commitments.
- Collaborate closely with Marketing, Sustainability, and Public Affairs teams to amplify reach and impact.
Crisis and Issues Communications
- Own crisis communications planning and execution, acting as the central coordination point during reputational or operational issues.
- Ensure readiness through playbooks, simulations, and clear escalation protocols.
Measurement and Performance
- Define and track KPIs for internal and external communications effectiveness.
- Measure media quality, sentiment, share of voice, leadership visibility, and engagement.
- Use insights to continuously optimize strategy, execution, and investment.
Experience And Qualifications
- Experience in corporate communications, PR, or strategic communications within complex or matrix organizations.
- Proven experience managing communications budgets and agency partners.
- Must have a strong track record in media relations in Saudi Arabia, with established media contacts and credibility in the local market.
- Demonstrated experience advising senior executives and managing high profile media engagements.
- Experience in energy, infrastructure, industrial, or technology sectors strongly preferred.
- Excellent writing, editorial judgment, and stakeholder management skills.
- Fluent in Arabic and English is a must.
Leadership Competencies
- Strategic and commercially minded leader
- Strong executive presence and judgment
- Results driven with high attention to quality
- Calm, credible, and decisive under pressure
- Collaborative and influential across functions
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