Cluster Assistant Director, Sales - MICE
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
The Cluster Assistant Director MICE leads proactive MICE business generation and reactive servicing across the hotel cluster.
The role converts pipeline into contracted revenue and protects and grows meeting revenue and ancillary spend through handover, operational alignment, and coaching.
Key Skills for This Role
Full Job Posting
About Yas Plaza Hotels
Yas Plaza Hotels by Aldar Hospitality is a collection of six international hotels located on Yas Island in Abu Dhabi.
About the Job
The Cluster Assistant Director MICE leads proactive MICE business generation and reactive servicing across the hotel cluster.
The role converts pipeline into contracted revenue and protects and grows meeting revenue and ancillary spend through handover, operational alignment, and coaching.
Commercial Delivery
- Lead MICE business development across PCO, DMC, corporate, conference, association, and incentive segments.
- Represent the cluster at trade shows, roadshows, and client events while managing follow-up and proposal turnaround.
- Lead RFP responses and commercial negotiation for high-value group business.
- Maintain CRM pipeline accuracy, opportunity staging, and forecasting.
Group and Event Servicing
- Own servicing standards for confirmed events, including pre-con and post-con meetings, BEOs, rooming lists, function sheets, and master billing.
- Define the handover process between proactive and reactive teams.
- Coach on-site upselling and protect billing integrity.
- Ensure banquet and event teams receive complete BEOs and function sheets.
Sales Operations
- Align group pricing, concessions, attrition terms, space release policies, and meeting-space yield management with Revenue Management.
- Ensure group rates, master accounts, and add-ons are correctly loaded into PMS, CRS, and booking tools.
- Create MICE product packages to increase conversion.
Leadership and Collaboration
- Line-manage, coach, recruit, and onboard proactive and reactive MICE sales team members.
- Work with revenue management, banquets, F&B, operations, marketing, distribution, and finance to maximize conversion and profitability.
- Provide commercial input into product and meeting-experience development.
Market Representation and Reporting
- Own trade-show strategy and budget and build relationships with PCOs, TMCs, DMCs, convention bureaus, corporate travel managers, and destination partners.
- Manage group booking tools and GSO networks to optimize pipeline and conversion.
- Produce performance reports, action plans, account health reviews, and pipeline KPI reporting.
- Maintain sales kits, contract templates, proposal tools, and sales playbooks.
About You
- Hotel Management graduate specialized in sales.
- At least six years of experience in MICE sales.
- Strong knowledge of local businesses, business trends, and key source markets.
- Strong team leadership skills.
- Computer literate with effective verbal and written communication skills.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Yas Plaza Hotels by Aldar Hospitality
Executive, Meeting & Events
, UAE
Yas Plaza Hotels is seeking an Executive, Meeting & Events to support the hotel's catering and events budget and maintain accurate OPERA system records. The role coordinates communication for events booked by the departm
Bellman
, UAE
Yas Plaza Hotels is seeking a Bellman to deliver exceptional guest service during arrivals and departures. The role handles luggage, guest directions and requests, transportation arrangements, lobby and luggage-area stan
Agent, Guest Relations
, UAE
Yas Plaza Hotels is seeking a Guest Relations Agent to deliver personalized guest service, coordinate requests, resolve concerns, and support smooth hotel operations. The role requires fluent English, strong communicatio
Attendant, Kids Club
Abu Dhabi, UAE
Yas Plaza Hotels is seeking a Kids Club Attendant to provide a safe, welcoming, and engaging environment for children. The role supervises activities, organizes age-appropriate recreational and educational programs, foll
Cluster Executive Housekeeper
, UAE
Yas Plaza Hotels is seeking a Cluster Executive Housekeeper to lead housekeeping and laundry operations across six hotel properties. The role oversees service quality, budgets, staffing, inventory, compliance, and guest-
Distribution Manager
, UAE
Yas Plaza Hotels is seeking a Distribution Manager to own and optimize the hotel cluster’s electronic, partner, metasearch, brand, and direct booking channels. The role combines channel management, conversion optimizatio
Supervisor, Housekeeping
Abu Dhabi, UAE
Yas Plaza Hotels is seeking a Housekeeping Supervisor to oversee daily housekeeping operations and maintain cleanliness and order across assigned areas. The role manages housekeepers, inspects facilities, schedules shift
Kids Club Animator
, UAE
Yas Plaza Hotels is seeking a Kids Club Animator to create a safe, engaging environment for children and deliver age-appropriate recreational and educational activities. The role requires a high school diploma or equival
Executive, Meeting & Events
, UAE
Bellman
, UAE
Agent, Guest Relations
, UAE
Attendant, Kids Club
Abu Dhabi, UAE
Cluster Executive Housekeeper
, UAE
Distribution Manager
, UAE
Supervisor, Housekeeping
Abu Dhabi, UAE
Kids Club Animator
, UAE