Associate Director - Commercial
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Key skills for this role
About the Role
Redefining Sustainability | Innovating for the Future | Creating a Lasting Impact Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies.
Key Skills for This Role
Responsibilities
- Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services
- Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners
- Lead proposal development, commercial negotiations, and contract execution
- Establish strategic partnerships and distribution channels to support business growth
- Develop and execute sales strategies to achieve revenue and profitability targets
- Oversee pricing strategies, quotations, and commercial terms
- Monitor sales performance, pipeline management, and forecasting
- Manage key accounts and maintain strong client relationships
- Develop and implement marketing strategies aligned with business objectives
- Conduct market research, competitor analysis, and industry trend assessments
- Build, lead, and mentor a high performing commercial team
Requirements
- Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or related field
- 10 15 years of experience in commercial, sales, business development, or related leadership roles
- Minimum 5 years of experience in a senior management position
- Experience within landscaping, horticulture, agriculture, nursery operations, or related industry highly preferred
- Proven track record of driving revenue growth and managing strategic client relationships
- Strong experience in contract management, tendering, and commercial negotiations
- Experience working with large scale projects, B2B clients, and government entities
- MBA or Master's degree preferred
Full Job Posting
About Botanica
- Botanica is a subsidiary of Red Sea Global, specializing in sustainable greenery across Red Sea Global destinations.
- Spanning over 1 million square meters, Botanica has cultivated over 5 million plants with a goal of 30 million by 2030.
Why Join Us
- Sustainability at Scale: Be part of a project transforming landscapes and preserving biodiversity.
- Innovate & Grow: Work with industry experts in a fast evolving environment.
- Global Recognition: Join a company shaping the future of sustainable tourism and development.
- Work in a Natural Paradise: Contribute to world class projects in breathtaking locations.
About the Role
- Botanica is seeking an experienced and commercially driven Associate Director Commercial to lead revenue growth, business development, sales, marketing, and strategic partnerships across horticulture and landscaping business.
Key Responsibilities Business Development & Growth
- Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
- Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
- Lead proposal development, commercial negotiations, and contract execution.
- Establish strategic partnerships and distribution channels to support business growth.
Key Responsibilities Sales & Revenue Management
- Develop and execute sales strategies to achieve revenue and profitability targets.
- Oversee pricing strategies, quotations, and commercial terms.
- Monitor sales performance, pipeline management, and forecasting.
- Manage key accounts and maintain strong client relationships.
- Drive customer satisfaction and repeat business.
Key Responsibilities Marketing & Brand Development
- Develop and implement marketing strategies aligned with business objectives.
- Strengthen brand positioning and market presence.
- Lead digital marketing initiatives, social media campaigns, and promotional activities.
- Support product launches and seasonal campaigns.
Key Responsibilities Commercial Strategy & Planning
- Develop and implement the overall commercial strategy.
- Conduct market research, competitor analysis, and industry trend assessments.
- Identify new products, services, and market opportunities.
- Support budgeting, revenue planning, and profitability analysis.
- Establish and monitor commercial KPIs and performance metrics.
Key Responsibilities Leadership & Collaboration
- Build, lead, and mentor a high performing commercial team.
- Collaborate closely with Operations, Procurement, Finance, HR, and Production teams.
- Drive process improvements and commercial best practices.
- Represent Botanica at client meetings, exhibitions, and industry events.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field.
- MBA or Master's degree preferred.
- 10 15 years of experience in commercial, sales, business development, or related leadership roles.
- Minimum 5 years of experience in a senior management position.
- Experience within landscaping, horticulture, agriculture, nursery operations, or a related industry is highly preferred.
- Proven track record of driving revenue growth and managing strategic client relationships.
- Strong experience in contract management, tendering, and commercial negotiations.
- Experience working with large scale projects, B2B clients, and government entities.
Key Skills
- Business Development & Commercial Strategy
- Sales Leadership & Revenue Growth
- Contract Negotiation & Pricing Strategy
- Strategic Planning & Market Analysis
- Financial Acumen & Performance Management
- Stakeholder Management & Relationship Building
- Team Leadership & Talent Development
- Excellent Communication & Presentation Skills
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