Visual Merchandising Executive
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Key skills for this role
About the Role
Sephora is seeking a Visual Merchandising Executive in Dubai to execute visual merchandising concepts, develop planograms, and manage retail activations. Candidates need 2-3 years of in-store merchandising experience in the beauty industry within the GCC, fluency in English and Arabic, and strong organizational skills.
Key Skills for This Role
Responsibilities
- Partner with Product Specialists and Global teams to develop merchandising concepts and fixture designs for the Middle East
- Coordinate with suppliers on fixture design, technical drawings, production, and installation
- Develop and maintain planograms to optimize product visibility, customer flow, and storytelling
- Manage fixture and pricing updates for seasonal launches and assortment changes
- Conduct regular store visits to assess merchandising standards and identify opportunities
- Oversee maintenance and upkeep of permanent fixtures
- Support store openings, renovations, relocations, and closures
- Lead end to end execution of retail activations and temporary merchandising initiatives
- Prepare bi annual competitive benchmarking reports
- Maintain and track visual merchandising budgets
Requirements
- 2 3 years of in store merchandising experience in the beauty industry within the GCC region
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) (ideal but not essential)
- Strong working knowledge of Microsoft Office applications, particularly PowerPoint and Excel
- Experience with planogram development and visual merchandising principles is highly desirable
- Fluent in English and Arabic, both written and verbal
- Attention to detail and passionate about excellence in execution
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Strong sense of design and creativity
- Ability to work and communicate effectively in a team environment
Full Job Posting
Position Purpose
- The Visual Merchandising Specialist executes visual merchandising concepts across stores and retail events to support brand consistency and commercial performance.
- This role translates creative briefs and product strategies into clear visual guidelines, displays, and in store executions.
- Working closely with retail, agencies and store teams, the position ensures high quality implementation, continuous optimization, and measurable impact on client experience and sell through.
Permanent Merchandising
- Partner with Product Specialists and Global teams (when applicable) to develop merchandising concepts and fixture designs that meet Middle East consumer needs while accommodating various store formats and configurations.
- Coordinate with suppliers on fixture design, technical drawings, production, and installation, ensuring excellence in execution and cost efficiency.
- Develop and maintain planograms that optimize product visibility, customer flow, franchise share of business, and storytelling through category segmentation, routines, and color coding.
- Manage fixture and pricing updates for all seasonal launches and assortment changes, ensuring timely implementation across stores.
- Conduct regular store visits to assess merchandising standards, monitor display effectiveness, and identify opportunities for enhancement.
- Oversee the maintenance and upkeep of permanent fixtures, including supplier coordination and grid ordering.
- Support store openings, renovations, relocations, and closures through effective management of brand movements and merchandising installations.
Non permanent Merchandising
- Partner with Product Specialists to forecast grid requirements for new launches, campaigns, and core assortment needs.
- Lead the end to end execution of retail activations and temporary merchandising initiatives.
- Align with Product Specialists on activation objectives, key product messages, consumer benefits, routines, and storytelling.
- Develop activation concepts and designs in line with global brand guidelines while adapting to local market insights and consumer preferences.
- Brief and manage suppliers to ensure high quality implementation, timely delivery, and budget optimization.
- Collaborate with Retail teams and in store experts to gather insights, evaluate activation performance, and identify best practices for future initiatives.
- Prepare and communicate launch updates, merchandising guidelines, pricing updates, and activation toolkits to stores in both English and Arabic.
Reporting and Budget Management
- Prepare bi annual competitive benchmarking reports covering permanent merchandising and promotional activations.
- Maintain and track visual merchandising budgets across permanent fixtures, activations, and maintenance projects on a monthly basis.
- Monitor project spending and identify opportunities for cost optimization while maintaining execution standards.
Qualifications
- Experience: 2 3 years of in store merchandising experience in the beauty industry within the GCC region.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (ideal but not essential)
- Strong working knowledge of Microsoft Office applications, particularly PowerPoint and Excel.
- Experience with planogram development and visual merchandising principles is highly desirable.
- Fluent in English and Arabic, both written and verbal.
- Attention to detail & passionate about excellence in execution.
- Excellent organizational skills and ability to manage multiple projects simultaneously & prioritize tasks and meet deadlines
- Strong sense of design and creativity
- Ability to work & communicate effectively in a team environment
What You Will Find
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
- Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
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