Trade Marketing & Visual Merchandising Executive
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Key skills for this role
About the Role
Parfums de Marly seeks a Trade Marketing & Visual Merchandising Executive in Dubai to support retail and VM initiatives across MEA and APAC. You will manage retail openings, planograms, trade animations, and digital campaigns.
Key Skills for This Role
Responsibilities
- Support coordination and execution of new retail openings, including boutiques, shop in shops, and trade animations
- Plan and manage boutique events to strengthen client engagement and drive brand loyalty
- Conduct regular market visits to assess brand representation and monitor product performance
- Serve as primary point of contact for all visual merchandising activities across two regions
- Develop and update planograms for all retail doors in line with product launches and campaign priorities
- Manage POSM including ordering, shipping, and installation
- Lead end to end project management of trade animations including window takeovers and pop ups
- Ensure brand consistency across all digital and e retail touchpoints
Requirements
- Bachelor's degree in Marketing, Business Administration, Luxury Management or related field
- 3–5 years of experience in Trade Marketing, Visual Merchandising, Retail Marketing or Brand Activation, preferably within luxury, beauty or fragrance
- Strong project management and organizational skills
- Excellent attention to detail and strong visual sensitivity
- Experience coordinating external agencies, suppliers and retail partners
- Strong analytical skills with ability to interpret sales and activation performance data
- Proficiency in Microsoft Office, particularly PowerPoint and Excel
- Fluent in English; Arabic is a plus
Full Job Posting
About the Role
- We are seeking a highly organized, proactive, and detail oriented Trade Marketing & Visual Merchandising Executive to support the execution of marketing, retail, and visual merchandising initiatives across the MEA and APAC regions.
- This role is instrumental in ensuring consistent and impactful brand visibility across all retail and digital touchpoints.
Key Responsibilities Retail & E Retail Support
- Support the coordination and execution of new retail openings, including boutiques, shop in shops, and trade animations
- Plan and manage boutique events to strengthen client engagement and drive brand loyalty
- Conduct regular market visits to assess brand representation, monitor product performance, and build strong relationships
- Track boutique performance and prepare post activation reports and business analyses
- Perform regular online audits to ensure compliance with brand guidelines across e retail and partner platforms
Visual Merchandising Ownership
- Serve as the primary point of contact for all visual merchandising activities across the two regions
- Develop and update planograms for all retail doors in line with product launches and campaign priorities
- Manage POSM, including ordering, shipping, and installation
- Coordinate visual updates and maintain alignment with global merchandising standards
- Monitor and report on VM implementation to ensure consistency and excellence
Trade Animations & Retail Activations
- Lead end to end project management of trade animations, including window takeovers, pop ups, and in store events
- Prepare briefs for local agencies and contractors, ensuring alignment with brand objectives and global guidelines
- Coordinate with malls, duty free operators, and external partners during production and installation phases
- Oversee on site implementation, organize photography, and liaise with field teams
- Prepare detailed post campaign reports, including performance analysis, visual recaps, and key learnings
- Conduct market research and monitor competitor activities to identify trends and opportunities
Digital & E Retail Support
- Ensure brand consistency across all digital and e retail touchpoints (retailers' social accounts, websites)
- Coordinate digital campaigns supporting trade activations, including homepage banners, pop up ads, and promotional placements
- Provide approved assets, packshots, product descriptions, and campaign content
- Collaborate with partners to optimize online visibility and merchandising
360° Marketing Support
- Assist in the execution of integrated marketing plans across PR, events, retail, and digital channels
- Support budget tracking, purchase orders, and invoice processing
- Prepare marketing reports, presentations, and performance summaries
- Coordinate with internal teams and external agencies to ensure timely delivery
Profile & Competencies
- Bachelor's degree in Marketing, Business Administration, Luxury Management or related field
- 3–5 years of experience in Trade Marketing, Visual Merchandising, Retail Marketing or Brand Activation, preferably within luxury, beauty or fragrance
- Strong project management and organizational skills with ability to manage multiple projects simultaneously
- Excellent attention to detail and strong visual sensitivity
- Experience coordinating external agencies, suppliers and retail partners
- Strong analytical skills with ability to interpret sales and activation performance data
- Proficiency in Microsoft Office, particularly PowerPoint and Excel
- Excellent communication and presentation skills
- Fluent in English; Arabic is a plus
- Willingness to travel across the region when required
Nice to Have
- Experience within fragrance, beauty or luxury retail
- Knowledge of planogram creation and visual merchandising tools
- Experience working with travel retail operators and duty free environments
- Understanding of e retail and digital merchandising best practices
- Previous exposure to MEA and APAC markets
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