Strategic Planning & Transformation

Job Scope

Strategy and Analysis

• Lead long-term strategy formulation using internal and external stakeholder input.
• Analyze market trends, competitive landscapes, internal performance, and best practices to define strategic priorities.
• Define strategic priorities, value pools, enablers, and sequencing.
• Support sales and marketing strategies for destinations and attractions.
• Produce long-range forecasts and demand, revenue, and economics models.
• Run scenario and sensitivity analyses and build feasibility and valuation models.
• Lead opportunity screening, concept shaping, and commercial due diligence.
• Develop investment cases covering assumptions, returns, and risks for senior leadership and Board decisions.

Transformation PMO

• Own transformation PMO governance, cadence, tooling, and delivery oversight.
• Develop project charters, plans, timelines, budgets, workstreams, RACI structures, and interdependency plans.
• Assign tasks and coordinate internal and external teams.
• Track progress, maintain RAID logs, and communicate status and issues to management.
• Identify and manage project risks and issues and oversee change control.
• Act as a central coordinator and implementer for strategic and transformation projects.

Change and Communication

• Facilitate and lead major change initiatives.
• Develop change, stakeholder, engagement, adoption, communication, and change-narrative plans.
• Ensure stakeholders are engaged in the development and execution of change plans.
• Prepare strategic reports, executive presentations, Board presentations, and organization updates.
• Translate analytical outputs into compelling stories and recommendations.
• Communicate strategy across the organization and facilitate strategic discussions, workshops, and reviews.
• Capture lessons learned and build capabilities to sustain outcomes.

Job Essentials

• A master's degree in business administration, strategy, tourism management, or a related field is required.
• Proven experience in project management, strategic planning, insights, or data-driven strategy is required.
• At least 10 years of progressive experience in management consulting or tourism management is required.
• At least five years in a leadership role involving cross-functional delivery and stakeholder alignment is required.
• Exceptional communication skills and experience presenting to C-suite and Board-level audiences are required.
• Proficiency in business intelligence and storytelling tools, or advanced Excel and PowerPoint, is required.
• Strong commercial acumen, budget management, and investment evaluation skills are required.
• Ability to lead, coach, and motivate cross-departmental teams is required.
• Knowledge of strategy frameworks, destination development, financial management, P&L oversight, and project delivery tools is required.