Senior Manager-Brand Marketing

Role overview

Core responsibilities

• Plan and execute integrated owned, earned, and paid campaigns against attendance, revenue, per-capita, and ROI targets.
• Develop marketing strategies for new products and ride launches, including campaign plans, pricing, and competitor analysis.
• Manage IP approvals, brand audits, brand guidelines, agency relationships, creative briefs, production, and usage rights.
• Lead in-facility communications, including signage, promotional materials, park maps, digital screens, and guest journey content.
• Manage copywriting, translations, website and app content, B2B portal assets, and approvals across digital and social channels.
• Lead the Brand Management team and coordinate with Sales, Marketing, PR, Operations, Guest Services, Finance, Procurement, and Legal.
• Prepare marketing calendars, campaign overviews, post-campaign reports, and recommendations based on sales results and ROI.

Essential qualifications

• Degree-level education or equivalent qualification in Marketing.
• At least five years of marketing experience.
• Strong project management, presentation, public speaking, PowerPoint, copywriting, and Excel data manipulation skills.
• Experience with agency management, media planning, and media buying.
• Commercially astute, data-driven, results-oriented, proactive, innovative, deadline-driven, and attentive to detail.
• Ability to lead a team and operate effectively in a busy and challenging environment.

Required capabilities

• Brand marketing and strategy.
• Integrated campaign and content strategy.
• IP governance and brand compliance.
• Agency and stakeholder management.
• Marketing analytics and ROI measurement.