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Senior Manager Consumer Insights

Miral Destinations
Abu Dhabi, UAE
Full-time
Mid-Senior
Onsite
Discovered 1 weeks ago
Consumer and guest insightsMarket researchConsumer experience analyticsQuantitative research methodologiesQualitative research methodologiesSurvey design and administration
Free

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Consumer and guest insightsMarket researchConsumer experience analytics
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Role Scope

Own the end-to-end consumer and guest insight capability at destination level.

Transform guest and consumer feedback into credible, decision-ready insight for experience design, standards governance, and executive decision-making.

Success is measured by signal clarity, insight adoption, and improved guest outcomes.

Consumer and Guest Insight Ownership

  • Integrate surveys, online reviews, complaints, guest recovery data, social and digital feedback, qualitative research, open-text feedback, and ad-hoc studies.
  • Act as the single point of accountability for insight integrity, consistency, and governance at destination level.

Survey Administration and Governance

  • Own survey design, questionnaire governance, sampling methodology, deployment cadence, vendor coordination, data validation, and quality assurance.
  • Ensure survey instruments align with experience frameworks, journey stages, and governance standards.
  • Prevent survey proliferation, duplication, and misinterpretation across assets.

Insight Synthesis

  • Synthesize structured and unstructured data into clear themes, drivers, and root causes.
  • Explain why outcomes occurred, identify where action is needed, and detect systemic patterns across touchpoints, journeys, and assets.

Executive Storytelling

  • Produce concise, executive-ready, ESL-friendly insight narratives for leadership forums.
  • Translate complex data into clear priorities, risks, and opportunities.
  • Partner with design, standards and governance, and asset teams to make insights understood and actionable.

Governance and Feedback Loops

  • Track actioning of priority insights and maintain feedback loops to confirm impact.
  • Escalate systemic or repeat issues and ensure insight informs experience design, standards updates, and assurance priorities.

Essential Qualifications

  • Bachelor's degree in market research, analytics, data science, business, psychology, social sciences, statistics, or a related discipline.
  • Formal or practical training in quantitative and qualitative research methodologies.
  • 8–10+ years of experience in consumer insights, guest insights, Voice of Customer or Voice of Guest, market research, or customer experience analytics.
  • Accountability for end-to-end insight systems, including survey programmes and multi-source feedback.
  • Experience supporting senior leadership or governance forums with decision-oriented insight.

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