Sr. Specialist Retail Media Partnerships
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Key skills for this role
About the Role
Manage trade campaign strategy, drive sales, analyze performance, and develop growth strategies while coordinating marketing efforts and utilizing data insights.
Key Skills for This Role
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Overview
- What s On Your Plate?
- Own talabat mart country trade campaign strategy and calendar in alignment with country commercial lead. br>
- Drive sales of NMR solutions to suppliers and achieve sales targets.
- Plan, project manage and measure all talabat mart campaigns.
- Work closely with Category and Grocery Marketing on opportunities to grow sales and surface assortments and promotions.
- Support in management of creative production for trade-driving campaigns
- Set up media assets in app inc. campaign landing pages, banners, boosted SKUs
- Plan and execute tailored and targeted campaigns to drive growth
- Coordinate between commercial teams and marketing teams to align on featured promotions and products.
- Proactively recommend and support in the development and implementation of new strategies to boost volume growth, while keeping margins on target
- Analyze all on-going campaigns, including daily tracking of performance and budget management
- Execute all aspects of the life-cycle management process.
- Conduct and implement a competitive intelligence and market insights review process
- Analyze data sets to identify consumer and market trends, and suggest high impact growth strategies
- Work with the Marketing team to develop content to drive brand awareness, sessions, new customer acquisition and orders
- Work with CRM and Performance teams to identify and track campaign success in delivering business objectives, analyze relevant data streams to lead improvements
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