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Social Media Specialist

A&A Associate
Dubai, UAE
Full Time
Mid
Today
Social Media StrategyContent CreationCopywritingMeta Business SuiteHootsuiteBuffer
Free

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Overview

  • We are looking for a creative and results driven Social Media Specialist to manage and grow our brand's online presence across multiple social media platforms.

Key Responsibilities

  • Develop, implement, and manage social media strategies aligned with business objectives.
  • Create, schedule, and publish engaging content across platforms including LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube.
  • Plan and execute monthly content calendars in coordination with the marketing team.
  • Write compelling captions, social media copy, and campaign messaging.
  • Coordinate with graphic designers and videographers to produce high quality visual content.
  • Monitor social media trends, competitor activities, and industry updates to keep content fresh and relevant.
  • Manage community engagement by responding to comments, messages, and inquiries promptly.
  • Track and analyze social media performance using analytics tools and prepare regular performance reports.
  • Support paid social media campaigns by coordinating with the digital marketing team.
  • Collaborate with internal departments to promote company events, services, and recruitment campaigns.
  • Ensure brand consistency across all social media channels.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2–4 years of experience in social media management or digital marketing.
  • Strong understanding of major social media platforms and their best practices.
  • Excellent copywriting and communication skills.
  • Experience using scheduling and analytics tools such as Meta Business Suite, Hootsuite, Buffer, or similar platforms.
  • Basic knowledge of Canva, Adobe Creative Suite, or other design tools is an advantage.
  • Familiarity with social media advertising and campaign optimization.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Creative mindset with an eye for trends and engaging content.

Preferred Skills

  • Experience in the Corporate Services, Business Setup, Professional Services, or B2B industry is an added advantage.
  • Knowledge of SEO and content marketing principles.
  • Basic photography and video editing skills.
  • Experience working with influencers and brand collaborations.

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