Social Media & Content Manager
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Key skills for this role
About the Role
PECTIV, a premium feminine care brand in the UAE, seeks a Social Media & Content Manager to develop and execute social media strategy, create content, and build community across Instagram, TikTok, Facebook, and YouTube.
Key Skills for This Role
Responsibilities
- Develop and execute PECTIV's social media strategy
- Create and manage monthly content calendars
- Plan daily content across Instagram, TikTok, Facebook, and YouTube
- Write engaging captions, content briefs, and content concepts
- Coordinate content shoots, UGC creators, influencers, and photographers
- Grow organic reach, engagement, followers, and brand awareness
- Manage community engagement and respond to comments and messages when needed
- Identify trends and create timely content opportunities
- Organize weekly Instagram/TikTok Live sessions with gynecologists, dermatologists, and industry experts
- Coordinate influencer collaborations and content partnerships
- Monitor competitor activities and social media trends
- Work closely with the Creative Designer and E commerce Growth Manager to ensure consistent brand messaging
Requirements
- Minimum 3 years of experience in Social Media Management, Content Marketing, or Brand Marketing
- Strong understanding of Instagram, TikTok, Facebook, and YouTube
- Experience creating content strategies for ecommerce or consumer brands
- Excellent copywriting and storytelling skills
- Experience working with influencers and content creators
- Strong understanding of branding and community building
- Experience using Canva, CapCut, Adobe Creative Suite, or similar tools
- Highly organized, creative, and proactive
- Arabic proficiency is highly preferred
- Experience in beauty, wellness, healthcare, or lifestyle brands is a strong advantage
Full Job Posting
About PECTIV
- PECTIV is a premium feminine care brand based in the UAE, dedicated to helping women experience greater comfort, confidence, and intimate wellness through innovative sanitary and intimate care products.
Role Description
- The Social Media & Content Manager will be responsible for developing and executing PECTIV's social media strategy, content planning, community engagement, and organic growth across Instagram, TikTok, Facebook, YouTube, and other digital platforms.
- This role is ideal for someone who understands branding, storytelling, content creation, influencer marketing, and community building.
Responsibilities
- Develop and execute PECTIV's social media strategy.
- Create and manage monthly content calendars.
- Plan daily content across Instagram, TikTok, Facebook, and YouTube.
- Write engaging captions, content briefs, and content concepts.
- Coordinate content shoots, UGC creators, influencers, and photographers.
- Grow organic reach, engagement, followers, and brand awareness.
- Manage community engagement and respond to comments and messages when needed.
- Identify trends and create timely content opportunities.
- Organize weekly Instagram/TikTok Live sessions with gynecologists, dermatologists, and industry experts.
- Coordinate influencer collaborations and content partnerships.
- Monitor competitor activities and social media trends.
- Work closely with the Creative Designer and E commerce Growth Manager to ensure consistent brand messaging.
Candidate Requirements
- Minimum 3 years of experience in Social Media Management, Content Marketing, or Brand Marketing.
- Strong understanding of Instagram, TikTok, Facebook, and YouTube.
- Experience creating content strategies for ecommerce or consumer brands.
- Excellent copywriting and storytelling skills.
- Experience working with influencers and content creators.
- Strong understanding of branding and community building.
- Experience using Canva, CapCut, Adobe Creative Suite, or similar tools.
- Highly organized, creative, and proactive.
- Arabic proficiency is highly preferred.
- Experience in beauty, wellness, healthcare, or lifestyle brands is a strong advantage.
What We're Looking For
- We are not looking for someone who simply schedules posts.
- We are looking for someone who can help build PECTIV into one of the leading feminine care brands in the GCC by creating meaningful content, building a loyal community, and strengthening our brand presence across all digital channels.
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