Performance Marketing & Retention Manager
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Key skills for this role
About the Role
PECTIV is looking for a highly analytical Performance Marketing & Retention Manager to accelerate customer acquisition, improve retention, and drive sustainable ecommerce growth. The role involves managing paid advertising channels and retention marketing.
Key Skills for This Role
Responsibilities
- Manage and optimize Meta, Google, TikTok, and Snapchat advertising campaigns
- Scale customer acquisition while maintaining profitable CAC targets
- Monitor campaign performance and identify growth opportunities
- Launch and test new audiences, creatives, and campaign structures
- Manage advertising budgets and daily performance tracking
- Develop customer retention strategies across Email and WhatsApp
- Build and optimize customer lifecycle flows (Welcome Series, Abandoned Cart, etc.)
- Improve repeat purchase rate and customer lifetime value
- Support subscription growth and churn reduction initiatives
- Track and report key ecommerce KPIs (CAC, ROAS, MER, AOV, LTV, etc.)
Requirements
- Minimum 3–5 years of experience in Ecommerce Performance Marketing
- Strong experience with Meta Ads Manager
- Experience with Google Ads (Search, Shopping, Performance Max)
- Experience managing TikTok and Snapchat campaigns
- Understanding of ecommerce retention and CRM marketing
- Experience with Klaviyo, Omnisend, or similar email marketing platforms is preferred
- Strong analytical mindset and data driven decision making
- Experience with Shopify ecommerce brands
- Ability to work independently and take ownership of growth targets
Full Job Posting
About PECTIV
- PECTIV is a premium feminine care brand based in the UAE, helping women experience greater comfort, confidence, and intimate wellness through innovative sanitary and intimate care products.
Role Description
- This role will be responsible for managing PECTIV's paid advertising channels, customer acquisition strategy, retention marketing, and customer lifetime value growth.
Customer Acquisition
- Manage and optimize Meta, Google, TikTok, and Snapchat advertising campaigns.
- Scale customer acquisition while maintaining profitable CAC targets.
- Monitor campaign performance and identify growth opportunities.
- Launch and test new audiences, creatives, and campaign structures.
- Manage advertising budgets and daily performance tracking.
Retention & CRM
- Develop customer retention strategies across Email and WhatsApp.
- Build and optimize customer lifecycle flows: Welcome Series, Abandoned Cart, Checkout Recovery, Post Purchase Flows, Reorder Campaigns, Win Back Campaigns.
- Improve repeat purchase rate and customer lifetime value.
- Support subscription growth and churn reduction initiatives.
Performance & Analytics
- Track and report key ecommerce KPIs: CAC, ROAS, MER, AOV, LTV, Repeat Purchase Rate, CRM Revenue Contribution.
- Analyze customer cohorts and retention performance.
- Collaborate with the Ecommerce Growth Manager and Creative Team to improve conversion performance.
Candidate Requirements
- Minimum 3–5 years of experience in Ecommerce Performance Marketing.
- Strong experience with Meta Ads Manager.
- Experience with Google Ads (Search, Shopping, Performance Max).
- Experience managing TikTok and Snapchat campaigns.
- Understanding of ecommerce retention and CRM marketing.
- Experience with Klaviyo, Omnisend, or similar email marketing platforms is preferred.
- Strong analytical mindset and data driven decision making.
- Experience with Shopify ecommerce brands.
- Ability to work independently and take ownership of growth targets.
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