SEO Manager
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Key skills for this role
About the Role
Publicis Groupe is seeking an SEO Manager to lead search engine optimization and GEO strategies for clients. The role blends technical SEO with content, prompt, and analytics skills, including audits, keyword research, and AI search integration.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive SEO and GEO strategies that drive organic traffic, visibility, and performance across traditional and generative search environments.
- Adapt to the evolving AI search landscape by incorporating AEO, GEO, and generative AI methodologies into strategies, processes, and content plans.
- Build and maintain keyword and prompt lists aligned to client goals using performance data, analytics insights, proprietary tools, and market research.
- Conduct keyword and prompt research to identify gaps, develop content briefs, optimize on page elements, and support long form and structured content creation.
- Perform in depth audits including crawlability, indexation, structured data, internal linking, site speed, schema markup and AI visibility.
- Analyze analytics, search console data, AI search visibility tools, and behavioural signals to identify trends, inform strategy, and create performance driven recommendations.
- Support client communication across performance updates, strategy evolution, and opportunity discovery.
- Test emerging AI search experiences (e.g. ChatGPT, Gemini, Perplexity etc.), evaluate generative answer patterns, and develop internal POVs and best practices.
- Monitor industry trends, share insights with the team, contribute to internal training materials, and help strengthen the agency's search practice.
- Work with cross disciplinary stakeholders and external partners to ensure SEO, GEO, and content recommendations are implemented effectively.
Requirements
- 3–5 years of hands on SEO experience, ideally within an agency or enterprise environment.
- Proficiency with GSC, GA4, Ahrefs, Screaming Frog, and familiarity with AI assisted SEO tools.
- Understanding of Generative Engine Optimization, AI answer generation patterns, structured data for AEO, and how LLMs consume and surface content.
- Experience creating content strategies, writing briefs, optimizing for generative summaries, and using LLMs for ideation, expansion, and evaluation.
- Ability to develop and validate schema markup, ensuring compatibility with enhanced search features and AI driven experiences.
- Strong ability to analyze data from multiple platforms, identify patterns, create hypotheses, and translate insights into clear strategic actions.
- Skilled at creating executive ready decks, presenting complex technical concepts clearly, and guiding clients/stakeholders through SEO/GEO recommendations.
- Comfortable operating in a fast evolving search landscape; quick to adopt new methods, tools, and AI driven capabilities.
- Ability to proactively manage workstreams, anticipate issues, communicate status effectively, and drive toward client KPIs and goals.
Full Job Posting
Role Overview
- We’re looking for an SEO Manager to lead innovative search engine optimization and GEO strategies that elevate our clients’ organic performance across both traditional search engines and emerging AI‑powered search experiences.
- In this role, you’ll blend technical SEO expertise with strong content, prompt, and analytics skills to optimize websites end‑to‑end, from audits and keyword/prompt research to on‑page execution and performance insights.
- You’ll experiment with generative search platforms, turn data into clear recommendations, and collaborate closely with clients and internal teams to drive measurable impact and shape the future of Saatchi & Saatchi’s search practice.
Key Responsibilities
- Strategy development: Creation and execution of comprehensive SEO and GEO strategies that drive organic traffic, visibility, and performance across traditional and generative search environments.
- AI Search integration: Adapt to the evolving AI search landscape by incorporating AEO, GEO, and generative AI methodologies into strategies, processes, and content plans.
- Keyword & prompt development: Build and maintain keyword and prompt lists aligned to client goals using performance data, analytics insights, proprietary tools, and market research.
- Prompt research & content planning: Conduct keyword and prompt research to identify gaps, develop content briefs, optimize on page elements, and support long form and structured content creation.
- Technical SEO & GEO audits: Perform in depth audits including crawlability, indexation, structured data, internal linking, site speed, schema markup and AI visibility.
- Performance analysis: Analyze analytics, search console data, AI search visibility tools, and behavioural signals to identify trends, inform strategy, and create performance driven recommendations.
- Client collaboration: Support client communication across performance updates, strategy evolution, and opportunity discovery.
- AI search experimentation: Test emerging AI search experiences (e.g. ChatGPT, Gemini, Perplexity etc.), evaluate generative answer patterns, and develop internal POVs and best practices.
- Innovation & knowledge sharing: Consistently monitor industry trends, share insights with the team, contribute to internal training materials, and help strengthen Saatchi & Saatchi’s search practice.
- Collaboration & communication: Work with cross disciplinary stakeholders and external partners to ensure SEO, GEO, and content recommendations are implemented effectively.
Qualifications
- Experience: 3–5 years of hands on SEO experience, ideally within an agency or enterprise environment.
- Technical skills: Proficiency with GSC, GA4, Ahrefs, Screaming Frog, and familiarity with AI assisted SEO tools.
- GEO & AI search knowledge: Understanding of Generative Engine Optimization, AI answer generation patterns, structured data for AEO, and how LLMs consume and surface content.
- Content & prompt optimization: Experience creating content strategies, writing briefs, optimizing for generative summaries, and using LLMs for ideation, expansion, and evaluation.
- Structured data literacy: Ability to develop and validate schema markup, ensuring compatibility with enhanced search features and AI driven experiences.
- Analytical skills: Strong ability to analyze data from multiple platforms, identify patterns, create hypotheses, and translate insights into clear strategic actions.
- Presentation & communication: Skilled at creating executive ready decks, presenting complex technical concepts clearly, and guiding clients/stakeholders through SEO/GEO recommendations.
- Adaptability: Comfortable operating in a fast evolving search landscape; quick to adopt new methods, tools, and AI driven capabilities.
- Client focused mindset: Ability to proactively manage workstreams, anticipate issues, communicate status effectively, and drive toward client KPIs and goals.
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