Senior Copywriter
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Key skills for this role
About the Role
Publicis Groupe is seeking a Senior Arabic Copywriter to create compelling concepts and copy for advertising campaigns. The role requires at least 5 years of experience in concept creation, mastery in developing Arabic copy for cross-channel initiatives, and the ability to mentor junior copywriters.
Key Skills for This Role
Responsibilities
- Create compelling and effective concepts and copy in Arabic for advertising campaigns
- Handle projects from concept to final execution
- Oversee and mentor junior copywriters
- Present and rationalize work to clients
- Partner with art directors to develop creative concepts
- Write texts (copy, product descriptions), proofread, and edit content
- Ensure consistency of prepared content
- Develop and execute strategically sound creative for cross channel initiatives
- Research competitors and industry to provide insight into trends
Requirements
- Saudi National
- At least 5 years of experience in concept creation
- Mastery in developing Arabic copy for large cross channel initiatives
- Bachelor's Degree in appropriate field of study
- Strong conceptualization and smart thinking skills
- Exceptional conceptual and design skills with a robust portfolio
- Experience in client interaction and presenting work
- Ability to juggle multiple projects, prioritize, and meet deadlines
Full Job Posting
Role Overview
- Senior Arabic Copywriter responsible for creating compelling concepts and copy in Arabic for advertising campaigns.
- Collaborates with creative team to craft communication pieces across various mediums.
- Handles projects from concept to final execution, mentoring junior copywriters.
Key Responsibilities
- Partners with creative leaders to proactively seek out and contribute actionable ideas.
- Juggles multiple projects, prioritizes, and meets deadlines.
- Investigates industry best practices and new possibilities.
- Takes part regularly in opportunity briefs.
- Writes texts (e.g. copy, product descriptions), proofreading, and content editing.
- Ensures consistency of prepared content.
- Works in partnership with an Art Director to develop creative concepts.
- Develops and executes strategically sound creative for cross channel initiatives.
- Persuasively presents both internally and to clients.
- Delivers fresh ideas while working with existing brand voice and tone.
- Conceptualizes and writes everything from white paper ideas to scripts to in store signage.
- Researches competitors and industry for insights.
Qualifications
- Saudi National.
- At least 5 years of experience in concept creation.
- Mastery in developing Arabic copy for large cross channel initiatives.
- Bachelor's Degree in appropriate field of study.
- Strong conceptualization and smart thinking skills.
- Exceptional conceptual and design skills with a robust portfolio.
- Experience in client interaction and leading creative presentations.
- Energy, sense of humor, and open curious mind.
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