VP, Influence
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Key skills for this role
About the Role
Publicis Groupe is seeking a VP, Influence to shape influencer and creator product and positioning within a new social agency. The role involves strategic oversight, operational leadership, and creative excellence, with a focus on AI and innovation.
Key Skills for This Role
Responsibilities
- Shape and define the agency's influencer and creator product and positioning as a fully integrated offering within the agency.
- Serve as the key decision maker for influencer strategy across brand campaigns, always on programming, and influencer driven paid media.
- Institutionalize department processes and cross department collaboration workflows to increase operational clarity, maturity and scalability.
- Determine the agency’s POV on the future of influence and own the role of AI within the department to drive the quality of the work.
- Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L.
- Oversee day to day team development, resource planning, and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture.
- Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility.
- Build deep, trust based relationships with clients, senior leadership, influencers, and talent managers, communicating confidently to align department output with broader business goals.
Requirements
- 12+ years of experience in an influencer, PR, social or integrated agency environment, including proven success managing and mentoring senior level talent.
- Proven experience developing and scaling strategic frameworks across multiple tracks of work, maintaining a deep understanding of creator ecosystems and shifting platform dynamics.
- Strong strategic thinking, with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large, blue chip brands.
- A track record of embedding emerging technologies and AI workflows into agency operations specifically for influencer work.
- Experienced in leveraging data, analytics, and modern measurement solutions to tie influencer performance to business outcomes, backed by a strong operational understanding of team and client P&L.
- Excellent communication and storytelling skills, with the confidence and presence required to present complex strategies to senior stakeholders and clients.
- An innovative, experimental leader who thrives in a fast paced, collaborative, and evolving environment.
Full Job Posting
Role Overview
- We’re on the hunt for an VP, Influence who truly understands how creator culture drives modern brand growth.
- Based in Toronto, you will shape our influencer and creator product and positioning, turning it into a powerhouse integrated offering within a new social agency.
- This isn’t about checking boxes on a talent roster; it’s about strategic oversight, operational leadership, and creative excellence.
- You will determine the agency’s point of view on the future of influence—especially as AI reimagines our space—and own how we scale.
Key Responsibilities
- Practice & Product Ownership: Shape and define the agency's influencer and creator product and positioning as a fully integrated offering within the agency.
- Strategic Oversight: Serve as the key decision maker for influencer strategy across brand campaigns, always on programming, and influencer driven paid media.
- Operational Leadership: Institutionalize department processes and cross department collaboration workflows to increase operational clarity, maturity and scalability.
- AI & Innovation: Determine the agency’s POV on the future of influence and own the role of AI within the department to drive the quality of the work (including tools, partners, and measurement).
- Growth & Financial Drivers: Actively contribute to and lead influencer strategies for key organic growth efforts and new business pitches, aligning planning and resourcing with team and client P&L.
- Team Development & Culture: Oversee day to day team development, resource planning, and coaching; delegate roles clearly to support autonomy while fostering an inclusive culture grounded in respect.
- Knowledge Sharing: Translate complex strategic objectives into actionable frameworks and develop best practices/POVs to drive team and agency visibility.
- Client & Partner Relations: Build deep, trust based relationships with clients, senior leadership, influencers, and talent managers, communicating confidently to align department output with broader business goals.
Qualifications
- Executive Track: 12+ years of experience in an influencer, PR, social or integrated agency environment, including proven success managing and mentoring senior level talent.
- Scale & Framework Development: Proven experience developing and scaling strategic frameworks across multiple tracks of work, maintaining a deep understanding of creator ecosystems and shifting platform dynamics.
- Cultural & Strategic Acuity: Strong strategic thinking, with a demonstrated ability to translate emerging cultural trends into standout influencer executions for large, blue chip brands.
- AI & Future Proofed Mindset: A track record of actually embedding emerging technologies and AI workflows into agency operations specifically for influencer work.
- Commercial & Data Literacy: Experienced in leveraging data, analytics, and modern measurement solutions to tie influencer performance to business outcomes, backed by a strong operational understanding of team and client P&L.
- C Suite Presence: Excellent communication and storytelling skills, with the confidence and presence required to present complex strategies to senior stakeholders and clients.
- Agency DNA: An innovative, experimental leader who thrives in a fast paced, collaborative, and evolving environment.
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