Arabic Copywriter
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Key skills for this role
About the Role
Publicis Groupe's Leo Burnett MEA seeks a hands-on Arabic Copywriter with natural storytelling ability and agency experience. The role involves creating conceptually driven campaigns and crafting copy for global brands, working in partnership with art directors to develop creative concepts across channels.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Develop creative concepts for marketing materials and campaigns in partnership with an Art person
- Take briefs, craft succinct and effective copy, write and format copy decks, interpret brand tone of voice
- Conceptualize and write everything from white papers to scripts to in store signage to social media
- Research competitors and industry to provide insight into trends and creative foresight
Requirements
- Based in Jeddah Saudi National
- At least 2 years of experience in Arabic concept creation
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media
- Bachelor's Degree in appropriate field of study
Full Job Posting
Company Description
- Creativity has the power to transform human behavior. Leo Burnett MEA serves true human needs with a human purpose.
- Leo Burnett Worldwide is one of the world's largest agency networks with 96 offices and nearly 10,000 employees.
Overview
- The position is for a hands on Arabic Copywriter with natural storytelling ability and agency experience.
- Develop creative ideas that meet client and business objectives, maintaining creative excellence and professionalism.
Responsibilities
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing.
- Ensuring consistency of prepared content.
- Works in partnership with an Art person to develop creative concepts for marketing materials and campaigns.
- Have a keen understanding of all channels in the 1:1 marketing space.
- Understanding the power of data intelligence to achieve communication challenges.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice.
- Develop and execute strategically sound creative for cross channel initiatives.
- Persuasively present both internally and to clients with credibility, reasoning, and emotion.
- Actively listen to understand the ask, client feedback, and internal feedback.
- Ensure communications are produced to the highest standards of accuracy and quality control.
- Deliver fresh ideas and personality while working with existing brand voice and tone.
Innovative & Analytical Mindset
- Conceptualizes and writes everything from white paper ideas to scripts to in store signage to social media.
- Research competitors and the industry to provide insight into trends and creative foresight.
- Partners with creatives to make the idea, copy and design a cohesive story.
Qualifications
- Based in Jeddah Saudi National.
- At least 2 years of experience in Arabic concept creation and understanding of communication concepts.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media.
- Bachelor's Degree in the appropriate field of study.
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