Arabic Copywriter
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Key skills for this role
About the Role
Publicis Groupe is seeking an Arabic Copywriter based in Jeddah with at least 2 years of experience in Arabic concept creation. The role involves developing creative copy for cross-channel campaigns, working with art directors, and ensuring brand consistency.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensure the consistency of prepared content
- Work in partnership with an Art person to develop creative concepts for marketing materials and campaigns
- Develop creative ideas that meet both client's objectives and business objectives
- Take briefs, craft succinct and effective copy, write and format copy decks, and interpret brand tone of voice and language
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Ensure communications are produced to the highest standards of accuracy and quality control
- Conceptualize and write everything from white paper ideas to scripts to in store signage to social media and more
- Research competitors and the industry to provide insight into trends and creative foresight
- Partner with creatives to make the idea, copy and design a cohesive story
- Juggle multiple projects, prioritize, and meet deadlines
Requirements
- At least 2 years of experience in Arabic concept creation
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Bachelor's Degree in the appropriate field of study
- Based in Jeddah Saudi National
- Strong conceptualisation and smart thinking skills
- Exceptional conceptual and design skills and a robust portfolio
Full Job Posting
Overview
- The position of Arabic Copywriter is for someone who is a hands on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.
Technical & Product
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensuring the consistency of prepared content;
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
Business Acumen & Operational Efficiency
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone
Innovative & Analytical Mindset
- Conceptualizes and writes everything—from white paper ideas to scripts to in store signage to social media and more.
- Research competitors and the industry to provide insight into trends and creative foresight
- Partners with the creatives to make the idea, copy and design a cohesive story
People & Leadership
- Partners with creative leaders to proactively seek out and contribute action and thought provoking ideas.
- Being able to juggle multiple projects, prioritize, and meet deadlines
- Investigating industry best practices and new possibilities
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Qualifications
- Has the personality to develop thriving client relations and can lead creative presentations
- Strong conceptualisation and smart thinking skills
- Energy, a sense of humour and an open & curious minds
- Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
- A knack for strategic brainstorming, campaign development, creative brief development and creative execution
- Based in Jeddah Saudi National.
- At least 2 years of experience in Arabic concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Bachelor’s Degree in the appropriate field of study
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