Senior Manager - Content
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Key skills for this role
About the Role
Publicis Groupe is seeking a Senior Social Media Manager to lead social media strategy and execution for a client. The role requires deep knowledge of social media platforms, analytics, and content creation, along with strong leadership and client management skills.
Key Skills for This Role
Responsibilities
- Lead social media strategy and execution for the client
- Develop and implement effective social media campaigns aligned with client business objectives
- Manage and monitor all social media channels, tracking and analyzing performance metrics
- Ensure team creates content that aligns with brand's overall social media strategy
- Use social media tools to monitor, track, and analyze metrics related to engagement, traffic, and brand awareness
- Collaborate with client and internal team to ensure content is on brand and aligned with marketing objectives
- Mentor and develop team members
Requirements
- Bachelor's degree in marketing, communications, or related field
- At least 7 9 years of experience in social media marketing, with a focus on managing social media campaigns and leading a team
- Proven experience managing social media channels on various platforms including Facebook, Twitter, Instagram, LinkedIn
- Experience in developing and implementing successful social media campaigns, including creative development, media planning, and reporting
- Excellent written and verbal communication skills in English and Arabic
Full Job Posting
Role Overview
- The Senior Social Media Manager will be responsible for leading the social media strategy and execution for our client in a Social Media, Digital, & Creative Scope.
- The primary focus will be to develop and implement effective social media campaigns that align with the client's business objectives and drive engagement and growth.
Qualifications
- Bachelor's degree in marketing, communications, or related field.
- At least 7 9 years of experience in social media marketing, with a focus on managing social media campaigns and leading a team.
- Proven experience managing social media channels on various platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
- Experience in developing and implementing successful social media campaigns, including creative development, media planning, and reporting.
- Excellent written and verbal communication skills in English and Arabic, with the ability to communicate effectively with clients and internal teams.
Technical & Product
- Have a deep understanding of social media platforms, tools, and best practices.
- Manage and monitor all social media channels by tracking and analyzing performance metrics.
- Make sure team is creating content on social media that aligns with the brand's overall social media strategy.
- Use social media tools effectively to monitor, track, and analyze metrics.
- Demonstrate a strong understanding of numbers and analytics to make data driven decisions.
- Knowledge in media and promotion strategies to drive effective content distribution.
Business Acumen & Operational Efficiency
- Have a strong understanding of the client's business goals and how social media marketing can help achieve them.
- Collaborate closely with the client and internal team members to ensure that social media content is on brand and aligned with overall marketing objectives.
- Ensure efficient and effective project management of social media campaigns, including timely and accurate reporting.
Innovative & Analytical Mindset
- Use creative ideation to develop unique and innovative social media campaign ideas.
- Use analytical reasoning to track and analyze social media metrics, and to make data driven decisions.
- Stay up to date with the latest trends and best practices in social media marketing.
People & Leadership
- Takes initiative to challenge an established point of view with respect and openness.
- Able to use storytelling to connect with internal and external stakeholders.
- Able to handle complex issues and make decisions even when missing information.
- Capable of proactively developing meaningful relationships with key decision makers.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues.
- Able to build succession plans and grow and mentor future talent.
- Able to provide constructive feedback to others in a timely manner.
- Demonstrates a collaborative and positive spirit and showcases inclusivity.
- Listens and proactively seeks views from others.
- Able to motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism.
- Empowers individuals to solve problems with full support when needed.
Self
- Able to adjust performance based on experiences and feedback.
- Displays openness to the ideas of others.
- Demonstrates the growth mindset and proactively adapts behavior.
- Able to set high impact objectives and goes above and beyond.
- Able to demonstrate agility and flexibility to respond and reprioritize.
- Able to constructively challenge the status quo and take risks.
- Approaches situations and individuals with honesty, integrity, transparency and humbleness.
- Showcases resilience and maintains drive and a positive outlook.
- Actively listens and is receptive to others' feedback.
- Able to take justified risks when appropriate and take accountability.
- An early identifier of change, able to proactively develop and share plans.
- Acts ethically and makes ethical decisions in line with local regulations.
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