Senior Specialist, Research & Insights
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Key skills for this role
About the Role
Publicis Media seeks a Senior Specialist, Research & Insights to lead data-driven storytelling for a fast-paced QSR account. You will transform complex market, consumer, and competitive data into actionable insights that shape media strategy and drive business growth.
Key Skills for This Role
Responsibilities
- Develop models and create insightful reports providing strategic recommendations to support the media planning team.
- Dive deep into diverse data sources and transform complex datasets into insight led narratives.
- Lead the development of competitive intelligence by synthesizing market activity, category dynamics, and cultural signals.
- Champion the research tool ecosystem across Publicis Media, driving adoption and deepening methodological expertise.
- Lead the integration of AI powered solutions into everyday workflows.
- Build strong, trusted relationships with stakeholders across teams.
Requirements
- 4+ years of experience in research and/or media (agency or media owner preferred)
- Deep familiarity with syndicated data sources (e.g., GWI, Vividata, Numeris, ComScore)
- Working knowledge of market mix modeling (MMM)
- Strong analytical and quantitative thinking skills
- Advanced Microsoft Office capabilities (especially Excel and PowerPoint)
- Solid understanding of primary and custom research methodologies
Full Job Posting
Position Summary
- The Sr. Specialist will support the Manager in driving a fast paced QSR account, uncovering powerful insights from market, consumer, and competitive data across global landscapes.
- This role is built for someone who thrives on curiosity, thinks analytically, communicates with clarity, and collaborates seamlessly across teams.
Research & Data Analysis
- Develop models and create insightful reports that provide strategic recommendations to support the media planning team.
- Dive deep into diverse data sources (e.g., Global Web Index, Vividata) and transform complex datasets into sharp, insight led narratives.
- Lead the development of competitive intelligence by synthesizing market activity, category dynamics, and cultural signals into compelling stories.
- Decode market nuances and media landscape shifts, translating them into forward thinking insights.
- Play a key role in new business pitches across agencies, bringing data to life through persuasive storytelling.
Tool & Methodology Excellence
- Champion the research tool ecosystem across Publicis Media, driving adoption, deepening methodological expertise.
- Lead the integration of AI powered solutions into everyday workflows, designing smarter processes.
Cross Functional Collaboration
- Immerse yourself in cross agency workstreams, actively contributing to high impact client and internal projects.
- Build strong, trusted relationships with stakeholders across teams.
Required Experience & Skills
- Bring 4+ years of experience in research and/or media (agency or media owner preferred).
- Deep familiarity with syndicated data sources (e.g., GWI, Vividata, Numeris, ComScore).
- Working knowledge of market mix modeling (MMM).
- Apply strong analytical and quantitative thinking to decode datasets.
- Demonstrate a working understanding of media planning principles and terminology.
- Excel in organization and stakeholder management.
- Show initiative and a proactive approach to problem solving.
- Harness advanced Microsoft Office capabilities (especially Excel and PowerPoint).
- Bring solid understanding of primary and custom research methodologies.
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