Senior Sales Representative
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Key skills for this role
About the Role
Arla Foods is seeking a Senior Sales Representative to achieve sales targets and supervise the merchandising team in the assigned area. Responsibilities include optimizing displays, managing inventory, collecting payments, and developing customer relationships.
Key Skills for This Role
Responsibilities
- Optimize and achieve sales targets to the assigned customers / route/area
- Responsible for creating LPOs and timely delivery for assigned customers by coordinating with Delivery Driver / Logistic Coordinator
- Follow the visit schedule assigned by Supervisor
- Supervise the merchandising team to ensure correct and optimized implementation of displays
- Ensure best possible allocation for all regular/promotional displays
- Supervise merchandising team to ensure products are merchandised as per pre defined Arla parameters
- Propose shelf rental agreements to Supervisors
- Ensure availability, listings and best possible visibility of entire approved ranges of products
- Keep track on company assets in assigned outlets
- Ensure payment collection within stipulated time period
- Recommend monthly commission eligibility of merchandisers based on merchandising quality report
- Act as vacation replacement for merchandisers assigned to his route
Requirements
- Minimum 2 3 years FMCG experience in a reputed company
- Sales Exposure of minimum 5 years
- Merchandising experience
- English skills at Independent user level, B1 or B2, written and verbal
- Ability to manage inventory effectively in designated markets
- Computer literacy
- UAE driving license
- Min. 12 years of Education
Full Job Posting
Purpose of the Job
- Carry out sales tasks set by the Sales Supervisor in the assigned area in accordance to set sales, collection and merchandising targets. Focus on providing through the merchandising team the best service to the assigned customers.
Key Responsibilities
- Optimize and achieve sales targets to the assigned customers / route/area.
- Responsible for creating LPOs and timely delivery for assigned customers by coordinating with Delivery Driver / Logistic Coordinator.
- Follow the visit schedule assigned by Supervisor.
- Supervise the merchandising team to ensure correct and optimized implementation of displays (regular or promotional), rented or not rented, and as per planogram.
- Ensure the best possible allocation for all regular/promotional displays.
- Supervise the merchandising team to ensure all products are merchandised as per pre defined Arla parameters (FIFO, shelves hygiene, POS material, no damaged/expired products).
- Propose shelf rental agreements to Supervisors.
- Ensure availability, listings and best possible visibility of entire approved ranges of products at all times.
- Keep track (also maintenance) on company assets in the assigned outlets.
- Maintain appropriate stock levels outlet wise and prepare GRVs.
- Timely submission of reports or market surveys as requested.
- Ensure payment collection within stipulated time period.
Competencies
- Minimum 2 3 years FMCG experience in a reputed company.
- Sales Exposure of minimum 5 years.
- Merchandising experience.
- English skills at Independent user level, B1 or B2, written and verbal.
- Ability to manage inventory effectively in designated markets.
- Computer literacy.
- UAE driving license.
- People management skills.
- Negotiation and selling skills.
- Proactive, Organized, Team player, Integrity and trust, Good interpersonal communication.
- Min. 12 years of Education.
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