eCommerce Channel Growth Manager - Dubai
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Key skills for this role
About the Role
Arla Foods seeks a Channel Growth Manager to lead eCommerce category growth in the MENA region. The role involves developing online growth strategies, managing customer relationships, and leveraging analytics to drive category performance.
Key Skills for This Role
Responsibilities
- Develop and own the eCommerce category growth strategy across all customers
- Develop category growth stories and customer recommendations from insights
- Stay ahead of eCommerce, retail media and digital shelf trends
- Co lead eCommerce Joint Business Plans with key retailers
- Lead periodic eCommerce category reviews with customers
- Monitor eCommerce flywheel and track KPIs
- Develop customer specific assortment, portfolio and digital 4P recommendations
- Drive Perfect Store Online standard across content, imagery, availability, ratings & reviews and search visibility
- Recommend online promotional mechanics, retail media support and seasonal activation plans
- Customize category campaigns and activations, ensuring content localisation
Requirements
- Bachelor's degree in Business, Marketing or related field
- 3+ years' experience in eCommerce within FMCG
- Proven track record of driving category growth within eCommerce
- Strong command of digital shelf, retail media and eCommerce analytics
- Experience leading JBPs and co developing category and 4P strategy
- Solid understanding of UAE/GCC grocery and eCommerce landscape
Full Job Posting
Role Overview
- Arla MENA is seeking a dynamic and results driven Channel Growth Manager to lead growth of categories within eCommerce business
- Translate brand, shopper and category ambitions into winning online growth strategies
How Would You Make An Impact
- Develop and own the eCommerce category growth strategy across all customers
- Develop category growth stories and customer recommendations by translating insights
- Stay ahead of eCommerce, retail media and digital shelf trends
- Co lead eCommerce Joint Business Plans with key retailers
- Lead periodic eCommerce category reviews with customers
- Monitor the eCommerce flywheel and track KPIs
- Develop customer specific assortment, portfolio and digital 4P recommendations
- Drive a Perfect Store Online standard
- Recommend online promotional mechanics, retail media support and seasonal activation plans
- Customize category campaigns and activations
What Will Make You Successful
- Bachelor’s degree in Business, Marketing or a related field; Master’s/MBA an advantage
- 3+ years’ experience in eCommerce within FMCG, ideally food or dairy
- Proven track record of driving category growth within eCommerce
- Strong command of digital shelf, retail media and eCommerce analytics
- Experience leading JBPs and co developing category and 4P strategy
- Solid understanding of UAE/GCC grocery and eCommerce landscape
- Commercially astute and highly analytical
- Strong stakeholder management, influencing and cross functional leadership skills
- Comfortable operating in a fast moving, test and learn digital environment
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