Senior Sales Executive (Hospitality Sales experience)
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Key skills for this role
About the Role
Al Abbas Group seeks a Senior Sales Executive to drive revenue growth and manage key accounts in the HORECA sector. The role involves developing strategic customer relationships, recovering inactive accounts, and expanding market presence across Hadi Enterprises' product portfolio.
Key Skills for This Role
Responsibilities
- Achieve and exceed assigned monthly, quarterly, and annual sales targets
- Develop and implement account level sales plans to increase revenue and market share
- Identify and pursue new business opportunities within hospitality, institutional, retail, corporate, and distribution sectors
- Negotiate commercial terms within approved pricing, discount, and payment guidelines
- Represent Hadi Enterprises at trade shows, exhibitions, product launches, and industry events
- Re establish relationships with inactive or lost accounts and recover business opportunities
- Manage and grow a portfolio of strategic customer accounts
- Monitor market trends, competitor activities, pricing strategies, and industry developments
- Prepare and submit sales reports, account performance analyses, pipeline reports, and revenue forecasts
- Coordinate closely with logistics, warehouse, procurement, and operations teams to ensure timely order fulfillment
Requirements
- Bachelor's Degree in Business Administration, Marketing, Sales, or related field
- Minimum 4 6 years of sales experience within the UAE market
- Experience in HORECA, hospitality supply, trading, distribution, FMCG, consumer goods, or related industries
- Proven track record of achieving sales targets and growing customer accounts
- Strong negotiation, presentation, and relationship management skills
- Proficiency in Microsoft Office applications and CRM systems
- Valid UAE driving license and own vehicle
- Strong communication and interpersonal skills
Full Job Posting
Role Overview
- The Senior Executive – Sales plays a key role in driving revenue growth, developing strategic customer relationships, recovering inactive accounts, and expanding market presence across Hadi Enterprises' product portfolio.
- Reporting to the Head of HORECA Sales, the role is responsible for managing key accounts, identifying new business opportunities, and ensuring consistent achievement of sales targets across designated territories and customer segments.
- The ideal candidate will possess strong commercial acumen, excellent relationship management skills, and proven experience in sales, account development, and business growth within the UAE market.
Key Responsibilities
- Achieve and exceed assigned monthly, quarterly, and annual sales targets.
- Develop and implement account level sales plans to increase revenue and market share.
- Identify and pursue new business opportunities within hospitality, institutional, retail, corporate, and distribution sectors.
- Support the execution of commercial strategies through market intelligence, customer feedback, and business development initiatives.
- Negotiate commercial terms within approved pricing, discount, and payment guidelines.
- Represent Hadi Enterprises at trade shows, exhibitions, product launches, and industry events to generate leads and strengthen brand visibility.
- Re establish relationships with inactive or lost accounts and recover business opportunities.
- Identify declining accounts and implement corrective action plans to restore revenue growth.
- Monitor customer engagement levels and proactively address risks impacting account retention.
- Develop strategies to strengthen customer loyalty and long term partnerships.
- Manage and grow a portfolio of strategic customer accounts.
- Conduct regular business reviews to identify growth opportunities and address customer concerns.
Qualifications and Experience
- Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
- Minimum 4–6 years of sales experience within the UAE market.
- Experience in HORECA, hospitality supply, trading, distribution, FMCG, consumer goods, or related industries.
- Proven track record of achieving sales targets and growing customer accounts.
- Strong negotiation, presentation, and relationship management skills.
- Ability to analyze sales data and convert insights into actionable business strategies.
- Proficiency in Microsoft Office applications and CRM systems.
- Valid UAE driving license and own vehicle.
- Strong communication and interpersonal skills.
What We Offer
- Comprehensive medical insurance coverage.
- Annual air ticket.
- Performance driven and growth oriented work environment.
- Opportunity to represent leading international brands.
- Structured career development and progression opportunities.
- Exposure to major hospitality and institutional clients across the UAE.
- Professional, collaborative, and supportive workplace culture.
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