Senior Product Manager - GEM & Levant
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Key skills for this role
About the Role
Develop and implement marketing strategies, manage product portfolio, and enhance customer relationships while ensuring compliance and achieving sales targets.
Key Skills for This Role
Full Job Posting
Strategic Planning
- Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products.
- Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
- Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis.
- Use monitoring data to feedback and propose strategic planning/tactics.
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product.
Project Management
- Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
- Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
- Design training programs target to consistently upgrade sales team s professionalism in personal and group selling of focused products.
- Ensure timelines are met and financial results are maximized.
Cost Control & Monitoring
- Constantly assess effectiveness of tactical initiatives implementation.
- Measure customer response/effectiveness.
- Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
- Monitor KPI s (sales, market share, profitability).
- Get data to feedback and propose strategic planning/tactics adjustments.
External Customer Development
- Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information.
- Develop a deep understanding of customer needs & market trends.
- Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
- Focus on customer satisfaction and commitment to quality and compliance.
- Develop and implement plan to build relationship with key customers and influence them.
- Identify opportunities to align brand and customer goals (new business development).
- Optimize customer synergies to develop brand/market advocates.
- Develop multi-year marketing plan and product roadmap.
- Develop and implement marketing programs & campaigns to drive the brands growth.
- Develop & execute digital marketing road map & initiatives.
- Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
- Forecast market and product performance, provide input for Plans/Updates and new product launches.
- Reviewing and analysing results of marketing campaigns.
- Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them.
- Coordinating work and leading agencies.
- Lead effective communication with Area & Global Marketing Team.
- Develop & implement and update product training to sales force.
- Build strong relationships with Opinion Leaders.
- Monitor monthly sales, inventories and ensure enough forecast to cover changing market demands and gaps.
- Sample and EPD Promotional & Scientific Material Management
- Comply with GEM & Levant Sample Management Tracking and Reconciliation SOP & EPD Promotional and Scientific Material Development and Approval-GEM & Levant work instruction.
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