Regional Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Develop and implement marketing strategies, manage budgets, and enhance customer engagement while collaborating with cross-functional teams in regional markets.
Key Skills for This Role
Responsibilities
- Develop regional marketing plans in alignment with regional and global plans
- Deliver and track execution of marketing initiatives
- Manage local promotional plans including exhibitions, symposia, and digital content
- Participate in product launch projects and develop business plans
- Manage marketing expenses budget and collaborate with commercial and finance heads
- Conduct customer segmentation, competitor intelligence, and market analysis
- Support sales teams in winning key accounts and improving sales cycle
Requirements
- 7 12 years of marketing experience, preferably in medical devices or healthcare
- Experience in developing and executing marketing plans
- Strong understanding of regional markets (KSA, Egypt, Poland, Czechia)
- Ability to manage budgets and track performance
Full Job Posting
Job Description
- The primary responsibility of the Regional Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local markets, in particular KSA, Egypt, Poland and Czechia, and the product offering.
- The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short and mid term business goals.
Development of local commercial, marketing and promotional plans
- Develop regional marketing plans in alignment with the regional and global plans.
- Deliver and regularly track the execution of the marketing initiatives on the plan.
- Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content).
- Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager.
- Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction.
- Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
Customer Centricity and deep understanding of regional markets
- Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment).
- Customer focus group meetings and surveys.
- Product features/benefits, product utilization and customer insights.
- Competitor intelligence.
- Market dynamics (growth/decline key drivers, PESTLE analysis).
Routine participation in strategy alignment and sales effectiveness
- Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre launch & post launch phases deliverables).
- Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing).
- Roll out marketing plans and sales tactics at sales meetings.
- Execute, track and report progress of annual tactical plans.
- Track and monitor business figures and take actions to improve the business outcome.
- Support the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win rate.
- Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals.
- Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams.
- Conduct business analysis and monitor key performance indicators.
- Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training).
- Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders.
- Participation to ad hoc regional, special projects.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Abbott Laboratories
Technical Solution Design Specialist
Saudi Arabia, KSA
JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You ll a...
Informatics Technical Specialist
United Arab Emirates, UAE
JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people s health. We re always looking towards the future, anticipati...
Key Account Manager
United Arab Emirates, UAE
JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people s health. We re always looking towards the future, anticipati...
Finance Analyst - Gulf & Pakistan
United Arab Emirates, UAE
Abbott is seeking a Finance Analyst to provide financial support and counsel for the Gulf and Pakistan region. Responsibilities include financial planning, forecasting, management reporting, and internal controls. The ro
Key Account Specialist
United Arab Emirates, UAE
Abbott Laboratories seeks a Key Account Specialist to promote FreeStyle Libre to healthcare professionals in UAE. Requires 3-4 years of pharmaceutical or medical device sales experience, fluency in English and Arabic, an
Business Development Manager Third Party Business
United Arab Emirates, UAE
Abbott is seeking a Business Development Manager to orchestrate portfolio strategies and execution for the ID Rapid Diagnostics business unit across EMEA. The role involves managing third-party manufacturer portfolios, d
Market Access Manager - Gulf Region
United Arab Emirates, UAE
Abbott Laboratories seeks a Market Access Manager for the Gulf Region to accelerate hospital enlisting, manage pricing and reimbursement strategies, and build partnerships with key stakeholders. The role requires insight
Regional Omnichannel Marketing Manager
Dubai, UAE
Abbott Rapid Diagnostics seeks a Regional Omnichannel Marketing Manager to define and drive the digital and omnichannel customer engagement strategy for Respiratory and HIV diagnostics across EMEA. The role involves lead
Technical Solution Design Specialist
Saudi Arabia, KSA
Informatics Technical Specialist
United Arab Emirates, UAE
Key Account Manager
United Arab Emirates, UAE
Finance Analyst - Gulf & Pakistan
United Arab Emirates, UAE
Key Account Specialist
United Arab Emirates, UAE
Business Development Manager Third Party Business
United Arab Emirates, UAE
Market Access Manager - Gulf Region
United Arab Emirates, UAE
Regional Omnichannel Marketing Manager
Dubai, UAE