Senior Product Manager, AEM Websites
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Key skills for this role
Role Overview
Own and transform Aviva Canada's AEM website ecosystem, including aviva.ca and Aviva Partner, its broker portal.
Build, ship, and materially change a core digital channel rather than only manage a backlog.
Work directly with a vendor engineering model instead of a fully embedded development squad.
Key Skills for This Role
Full Job Posting
The Opportunity
Own and transform Aviva Canada's AEM website ecosystem, including aviva.ca and Aviva Partner, its broker portal.
Build, ship, and materially change a core digital channel rather than only manage a backlog.
Work directly with a vendor engineering model instead of a fully embedded development squad.
Build and Deliver
- Ship work directly using AEM, AI tools, and existing platforms.
- Move ideas from concept to live without waiting for perfect resourcing.
- Prototype, test, and launch improvements quickly.
- Use GenAI to draft, test, and iterate content and experiences.
- Create and launch pages, components, and experiments directly in AEM.
- Use analytics and AI-assisted analysis to identify drop-offs and opportunities, then fix them.
- Rapidly test copy, layouts, and customer journeys without full engineering cycles.
Product Ownership
- Define product strategy and roadmap for Aviva Partner and aviva.ca.
- Turn Aviva Partner into a high-value broker experience rather than only a content portal.
- Drive measurable improvements in engagement, adoption, and sales impact across both websites.
- Work with the engineering vendor on complex builds and drive outcomes without a traditional development team.
- Balance marketing and business-unit stakeholder demand with product-driven improvements.
Ways of Working
- Simplify processes where they slow delivery.
- Introduce improved ways of working through AI and automation.
- Create a culture of shipping, learning, and rapid iteration.
What You Bring
- You have shipped products or improvements yourself and are comfortable working hands-on with tools and platforms.
- You actively use AI tools to accelerate work and reduce delivery dependency.
- You demonstrate strong product judgment and prioritize impact over completeness.
- You can operate in ambiguity, create clarity through action, and still deliver.
- You are comfortable driving outcomes through a vendor delivery model.
Standout Experience
- Experience with AEM or Adobe Experience Cloud is advantageous.
- Experience improving content-heavy or marketing-driven websites is advantageous.
- Experience with personalization, experimentation, or analytics-led optimization is advantageous.
Compensation
- The salary band for this position ranges from CAD 140,000 to CAD 165,000.
- The rewards package includes base compensation, annual bonus eligibility, retirement savings, a share plan, health benefits, wellness support, and volunteer opportunities.
Workplace
- The role follows a hybrid flexible work model.
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