Senior Performance Marketing Specialist (Business Consulting)
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Key skills for this role
About the Role
A Business Consulting Services Company in Dubai is seeking an Arabic-speaking Senior Performance Marketing Specialist. The role involves leading integrated digital marketing strategies, executing paid campaigns across Meta and Google Ads, optimizing conversion funnels, and driving lead generation.
Key Skills for This Role
Responsibilities
- Develop and lead integrated digital marketing strategies aligned with business growth objectives and lead generation targets
- Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, SEO/SEM, and social media platforms
- Identify target audiences, analyze customer behavior, and monitor market trends and competitor activities
- Design and optimize customer journeys, lead funnels, and conversion strategies
- Manage day to day campaign performance including budget allocation, audience targeting, bid optimization, placements, and creative testing
- Analyze key performance metrics including CPC, CPL, CTR, ROAS, conversion rates, and engagement performance
- Prepare detailed performance reports and provide actionable recommendations
- Lead continuous optimization initiatives across campaign creatives, audience segmentation, landing pages, and marketing funnels
- Maintain and oversee conversion tracking frameworks including Meta Pixel, event tracking, and campaign attribution models
- Collaborate with internal stakeholders and external digital agencies
- Stay updated on digital marketing trends, platform updates, and emerging technologies
- Ensure effective and consistent distribution of digital marketing communications across all digital channels
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field
- 5+ years of progressive experience in paid media and performance marketing within a marketing agency, Freezone, Business Setup, or Real Estate industry in the UAE
- Proven track record of developing and executing successful performance marketing strategies
- Advanced hands on expertise with Meta Ads Manager and Google Ads platforms
- Strong understanding of SEO/SEM strategies, paid media optimization, and digital marketing best practices
- Experience with conversion tracking, Meta Pixel implementation, event tracking, and campaign attribution frameworks
- Strong analytical and reporting capabilities
- Excellent understanding of key digital marketing metrics including CPC, CPL, CTR, ROAS, and conversion performance
- Strong communication and presentation skills
- Ability to manage multiple campaigns and priorities in a fast paced environment
- Excellent verbal and written communication skills in both English and Arabic
Full Job Posting
About the Role
- We are looking for a Senior Performance Marketing Specialist (Arabic Speaking) for a Business Consulting Services Company based in Dubai.
- This role plays a key part in driving lead generation, customer acquisition, and measurable business growth through data driven marketing initiatives.
Qualifications & Requirements
- Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- 5+ years of progressive experience in paid media and performance marketing within a marketing agency, Freezone, Business Setup, or Real Estate industry in the UAE.
- Proven track record of developing and executing successful performance marketing strategies that drive measurable business growth.
- Advanced hands on expertise with Meta Ads Manager and Google Ads platforms.
- Strong understanding of SEO/SEM strategies, paid media optimization, and digital marketing best practices.
- Experience with conversion tracking, Meta Pixel implementation, event tracking, and campaign attribution frameworks.
- Strong analytical and reporting capabilities with the ability to interpret data and generate actionable business insights.
- Excellent understanding of key digital marketing metrics including CPC, CPL, CTR, ROAS, and conversion performance.
- Strong communication and presentation skills with the ability to clearly explain strategies, insights, and recommendations.
- Ability to manage multiple campaigns and priorities within a fast paced, performance driven environment.
- Excellent verbal and written communication skills in both English and Arabic are essential.
Key Responsibilities
- Develop and lead integrated digital marketing strategies aligned with business growth objectives and lead generation targets.
- Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, SEO/SEM, and social media platforms.
- Identify target audiences, analyze customer behavior, and monitor market trends and competitor activities to improve campaign performance.
- Design and optimize customer journeys, lead funnels, and conversion strategies to maximize lead quality and conversion efficiency.
- Manage day to day campaign performance including budget allocation, audience targeting, bid optimization, placements, and creative testing.
- Analyze key performance metrics including CPC, CPL, CTR, ROAS, conversion rates, and engagement performance to drive measurable improvements.
- Prepare detailed performance reports and provide actionable recommendations to improve marketing effectiveness and ROI.
- Lead continuous optimization initiatives across campaign creatives, audience segmentation, landing pages, and marketing funnels.
- Maintain and oversee conversion tracking frameworks including Meta Pixel, event tracking, and campaign attribution models.
- Collaborate with internal stakeholders and external digital agencies to ensure campaigns align with overall business objectives and brand positioning.
- Stay updated on digital marketing trends, platform updates, and emerging technologies to enhance campaign performance and innovation.
- Ensure effective and consistent distribution of digital marketing communications across all digital channels.
Salary
- 15,000 AED/month
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