Senior Parts and Service Marketing Consultant
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Key skills for this role
About the Role
The role involves supporting customer solutions through product and service expertise, driving technology adoption, and managing relationships for parts growth.
Key Skills for This Role
Responsibilities
- Lead teams and training for specific projects and/or purposes
- Mentor team members within broader Parts & Service organization
- Drive POPS growth through development of products and programs
- Deliver new products and programs globally or regionally
- Gather and provide VOC and VOD to engineering, manufacturing, purchasing, pricing, and logistics teams
- Develop, coordinate, and present training materials to various audiences
- Work with senior management in planning major programs and objectives
- Forecasting and business planning
- Drive promotional strategy and coordination
- Conduct competitive analysis
- Segment, target, and position market opportunities to gain market share
- Manage parts variance
Requirements
- Deep product and services expertise
- Proven leadership in innovation and execution
- Ability to communicate effectively across product, industry, dealer, and customer audiences
- Experience in parts and service marketing
Full Job Posting
Role Overview
- Support Field Teams, Dealers & Customer with deep Product and Services expertise
- Focus Product, Services & Technology development on solving customer problems at the segment and site level
- Drive proactive Technology Adoption and Product & Services health management leveraging data insights from connected field population
What You Will Do
- Lead teams and training for specific projects and/or purpose
- Mentor team members within broader Parts & Service organization
- Drive POPS growth through development of products and programs
- Delivering new products and programs globally or regionally
- Gathering and providing VOC and VOD to the engineering, manufacturing, purchasing, pricing and logistics teams
- Developing, Coordinating and Presenting Training materials to various audiences
- Works along with senior management in planning major programs and objectives for the Division
- Forecasting/Business Planning
- Drive Promotional Strategy / coordination
- Competitive Analysis
- Segmenting, targeting and positioning market opportunities to gain market share
- Managing Parts Variance
Role Definition
- Serve as the expert responsible for the development and execution of specialized initiatives to drive profitable parts and service revenue and POPS growth
- Individual contributor with established reputation as an expert in a specific parts and service marketing field
- Assignments/projects are complex and strategic in nature
- Leadership skills and the ability to sell ideas are fully developed
- Must communicate effectively across product, industry, dealer and/or customer audiences
- Proven leadership in innovation of new or improved ideas/processes
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