Senior Marketing Manager-Realestate

About the Role

Role Context

• Department: Marketing.
• Location stated in the description: Dubai, UAE.
• Reports to the Managing Director or senior management.

Marketing Strategy and Planning

• Develop annual and project-specific marketing strategies aligned with sales and business objectives.
• Create marketing plans, budgets, campaign calendars, and launch strategies.
• Monitor market trends, customer behavior, competitor activity, and emerging opportunities.

Team and Project Leadership

• Lead, mentor, and manage the marketing team while setting KPIs and monitoring performance.
• Coordinate with internal teams, agencies, and external marketing partners.
• Develop and execute strategies for new residential project launches.
• Oversee project branding, brochures, presentations, websites, landing pages, videos, photography, and marketing collateral.
• Plan broker events, exhibitions, open houses, launch events, and promotional campaigns.

Digital Marketing and Lead Generation

• Oversee campaigns across Google, Meta, LinkedIn, property portals, SEO, SEM, and other relevant channels.
• Drive qualified leads while optimizing cost per lead, conversion rates, and campaign ROI.
• Monitor lead quality, campaign performance, website traffic, and digital engagement.
• Develop project-specific lead-generation strategies and improve landing-page conversion performance.

Brand, Sales, and Market Support

• Maintain the developer’s brand identity and consistent communication across channels.
• Lead social media, brochure, advertising, video, website, email, PR, and media content.
• Work with Sales and CRM teams to improve lead quality and conversion.
• Track Dubai residential property trends, competitors, pricing, launches, and promotional activity.
• Support broker engagement and channel-partner marketing initiatives.

Budget and Reporting

• Prepare and manage the marketing budget and monitor marketing spend and campaign ROI.
• Evaluate and negotiate with agencies, vendors, and marketing suppliers.
• Prepare weekly and monthly reports covering leads, conversion, ROI, traffic, social performance, visibility, expenditure, and team performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
• 5–8 years of relevant marketing experience.
• Strong Dubai residential real estate or property development experience is stated as mandatory/preferred in the source.
• Experience with a property developer is highly preferred.
• Proven experience managing and leading a marketing team.
• Strong knowledge of digital marketing, performance marketing, lead generation, branding, and project launches.
• Strong understanding of the Dubai residential property market.
• Experience managing marketing agencies and creative vendors.
• Strong commercial understanding, communication, presentation, negotiation, and project management skills.
• Data-driven and results-oriented approach.

Preferred Candidate Profile

• A hands-on Marketing Manager with strong Dubai residential real estate experience is sought.
• The candidate should own marketing from strategy and brand positioning through digital campaigns, qualified lead generation, launches, and sales support.
• The role requires confidence leading a team, managing agencies and budgets, working with senior management and sales teams, and delivering measurable results.