Senior Manager - Media
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Key skills for this role
About the Role
Publicis Groupe seeks a Senior Manager - Media to lead integrated media strategies for a portfolio of clients. The role requires 8-10 years of media planning experience, strong analytical skills, and expertise in digital advertising platforms.
Key Skills for This Role
Responsibilities
- Lead the development and execution of integrated media strategies and plans across a portfolio of clients.
- Oversee end to end media planning quality, manage client relationships and cross functional collaboration.
- Provide leadership and mentorship to the planning team.
- Drive business growth through strategic media solutions and new business opportunities.
- Conduct campaign analysis, reporting, and optimization.
- Develop effective media strategies from client briefs.
Requirements
- 8 10 years of experience in media planning or related role
- Proven ability to mentor and lead a team of planning managers
- Strong organizational skills, team player, ability to multitask and work under pressure
- Digital Certifications across major platforms (Meta, Google, Snapchat, Twitter, TikTok)
- Experience in business development
Full Job Posting
Role Summary
- The Senior Manager Media leads the development and execution of integrated media strategies and plans across a portfolio of clients, ensuring alignment with client objectives and agency KPIs.
- The role oversees end to end media planning quality, manages client relationships and cross functional collaboration, provides leadership and mentorship to the planning team, and drives business growth through strategic media solutions and new business opportunities.
Technical & Product
- Ability to understand client requirements, ask the right questions, and develop strategic media plans and recommendations aligned with client objectives.
- Strong analytical skills with the ability to interpret market, campaign, and research data to generate actionable insights.
- Strong understanding of industry trends, digital media, emerging technologies, and all media channels (offline and online).
- Expert level knowledge of media planning, buying, and digital advertising platforms, including Z/X Plan, Statex, GWI, Euromonitor, WARC, Similarweb, DV360, Google Ads, Meta Business Manager, Snapchat Ads Manager, X (Twitter) Ads Manager, and TikTok Ads Manager.
- Strong commercial acumen with the ability to identify ROI opportunities for clients and the agency.
- Proficiency in Microsoft Office 365 with strong project management and organizational skills.
- Ability to work effectively within an integrated team environment and a sound understanding of the Group's products and services.
- Ability to conduct campaign analysis, reporting, and optimization, and develop effective media strategies from client briefs.
Business Acumen & Operational Efficiency
- Deep understanding of the advertising and media industry, with strong knowledge of media planning across offline and online channels.
- Proven ability to manage multiple projects, clients, stakeholders, and competing priorities in a fast paced environment.
- Strong project management skills with the ability to prioritize, meet deadlines, and work under pressure.
- Strong commercial acumen with an understanding of media ROI, budgeting, and forecasting.
- Ability to manage internal teams, external partners, and vendor relationships while ensuring seamless collaboration across Buying, Finance, and other departments.
- Exceptional communication skills with the ability to understand client objectives and maintain strong relationships with clients and business partners.
- Strong knowledge of market, consumer, and media research, with the ability to develop channel specific media strategies, plans, and reports.
- Commitment to maintaining quality standards, mentoring team members, and supporting additional business needs when required.
Innovative & Analytical Mindset
- Ability to think strategically, creatively, and analytically.
- Proven ability to identify new opportunities and develop effective solutions.
- Strong communication and negotiation skills.
- Ability to innovate and improve current processes.
- Strong problem solving skills.
People & Leadership
- Takes initiative to challenge an established point of view with respect and openness.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Capable of proactively developing meaningful relationships with key decision makers.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
- Able to build succession plans and grow and mentor future talent.
- Able to provide constructive feedback to others in a timely manner.
- Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
- Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
- Able to motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
- Empowers individuals to solve problems with full support when needed.
Self
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
- Able to set high impact objectives and goes above and beyond to exceed performance.
- Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
- Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity, transparency and humbleness.
- Showcases resilience and maintains drive and a positive outlook when faced with challenges.
- Actively listens and is receptive to others' feedback on performance.
- Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.
- An early identifier of change, able to proactively develop and share plans to seize opportunities.
- Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
Qualifications
- 8 10 years of experience in media planning or related role.
- Proven ability to mentor and lead a team of planning managers.
- Strong organizational skills, team player, ability to multitask and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to familiarity in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc...
- Experience in business development.
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