Senior Executive - Media
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Key skills for this role
About the Role
Publicis Groupe seeks a Senior Media Executive to manage media plan development and implementation for clients. The role requires 3-5 years of media planning experience, strong analytical skills, and proficiency in media planning tools.
Key Skills for This Role
Responsibilities
- Manage development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels
- Collaborate with other members of the planning team and cross functional teams to develop and execute effective media strategies
- Manage day to day client relationships and communications
- Develop, assess and present documents related to media strategies, media plans, and reports
- Expertly develop and evaluate supplier proposals
- Work closely with finance department to manage ongoing financials on the account
- Foster relationships with clients and be respected for media skills
- Work with Buying Team to provide investment brief and collaborate on implementation plan
- Help develop and deliver competitive/plan rationale presentations
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- 3 5 years of experience in media planning or related role (online & offline)
- Strong organizational skills, team player, ability to multitask, and work under pressure
- Digital Certifications across major platforms (Meta, Google, Snapchat, LinkedIn, Twitter, etc.)
Full Job Posting
Overview
- Manage development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
- Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
- Collaborate with other members of the planning team and cross functional teams to develop and execute effective media strategies.
- Manage day to day client relationships and communications.
Technical & Product
- Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
- Strong analytical skills and ability to interpret data and market research.
- Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
- Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
- Expertly developing and evaluating supplier proposals.
- Ability to set client's expectations on all projects.
- Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad hoc vendor issues.
- Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- In depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
- In depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
- Knowledge of digital media and emerging technologies.
Business Acumen & Operational Efficiency
- Deep understanding of the advertising and media industry and the role of media planning within it.
- Proven ability to manage multiple projects, clients, and stakeholders.
- Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
- Ability to develop a good rapport with media owners, colleagues and creative agencies.
- Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
- Understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
- Building and maintaining media knowledge of the market, consumer, and media research available.
- Develop a deep understanding of the business category & knowledge of the competitive frame.
Innovative & Analytical Mindset
- Ability to think strategically, creatively, and analytically.
- Proven ability to identify new opportunities and develop effective solutions.
- Strong communication and negotiation skills.
- Sound knowledge of the media marketplace and opportunities available.
Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- 3 5 years of experience in media planning or related role (online & offline).
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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