Senior Copywriter - English
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Key skills for this role
About the Role
Publicis Groupe seeks a Senior English Copywriter to create compelling concepts and copy for health advertising campaigns. The role requires 5+ years of experience in a health agency environment, strong storytelling ability, and the ability to handle multiple projects.
Key Skills for This Role
Responsibilities
- Develop creative concepts for marketing materials and campaigns targeting consumers, patients, and healthcare professionals
- Write, proofread, reference, and edit copy including product descriptions and white papers
- Partner with Art Director to ensure cohesive storytelling across mediums
- Present and rationalize creative work internally and with clients
- Manage multiple high priority projects simultaneously
- Research competitors and industry trends to provide creative foresight
Requirements
- 5+ years of experience with a strong creative portfolio in health
- Mastery in developing copy for large cross channel and/or direct marketing initiatives
- Strong conceptualisation and smart thinking skills
- Deep understanding of social media landscape and online media technologies
- Bachelor's Degree in appropriate field of study
- Experience in client interaction and presenting work
Full Job Posting
Role Overview
- The Senior English Copywriter creates compelling concepts and copy for advertising campaigns in the health sector.
- They handle projects from concept to final execution for existing clients and new business pitches.
Key Responsibilities
- Partners with creative leaders to contribute actionable ideas.
- Simplifies complex data stories with support from medical writers.
- Juggles multiple projects, prioritizes, and meets deadlines.
- Investigates industry best practices and new possibilities.
- Takes part in opportunity briefs to stretch creative abilities.
- Works with Art Director to develop creative concepts for marketing materials.
- Writes texts, proofreads, references, and edits content.
- Ensures consistency of prepared content.
- Develops and executes strategically sound creative for cross channel initiatives.
- Persuasively presents internally and to clients.
- Delivers fresh ideas while working with existing brand voice.
- Conceptualizes and writes across various mediums including white papers, scripts, in store signage, and social media.
Qualifications
- 5+ years of experience with a strong creative portfolio in health.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives.
- Strong conceptualisation and smart thinking skills.
- Deep understanding of social media landscape and online media technologies.
- Bachelor's Degree in appropriate field of study.
- Proven ability to excel in a fast paced creative environment.
Skills
- Exceptional conceptual and design skills.
- Strong portfolio across mediums.
- Ability to develop thriving client relations and lead creative presentations.
- Knack for strategic brainstorming, campaign development, and creative execution.
About Publicis Groupe
- Publicis Groupe is a global advertising and communications company.
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