Senior Copywriter - English
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Key skills for this role
About the Role
Publicis Groupe seeks a Senior Copywriter for a specialized AI unit, responsible for conceptualizing and writing campaigns using generative AI tools. Requires 5-7 years of marketing/creative industry experience and familiarity with AI copy tools.
Key Skills for This Role
Responsibilities
- Deliver strategically sound conceptual thinking and high quality copywriting across all brand channels
- Use AI to generate full or elevated copy
- Present ideas and rationale for writing and concepts effectively
- Collaborate with creative team to brainstorm and develop concepts
- Develop verbal campaign elements using scripts, headlines, copy
Requirements
- 5 7 years of related professional experience in marketing/creative industry
- Familiarity with generative AI tools, especially text and copy related ones
- Online portfolio demonstrating storytelling, copywriting, and conceptual thinking
- Experience working in a creative team environment
Full Job Posting
Role Overview
- This position is for a specialized AI unit that generates full or integrated AI work.
- The Senior Copywriter contributes to big ideas and brings campaigns to life through exceptional verbal communication.
Key Responsibilities
- Deliver strategically sound conceptual thinking and high quality copywriting across all brand channels.
- Provide new creative thinking and high level storytelling across all agency needs.
- Effectively present own ideas and rationale for writing and concepts.
- Consult with ECD, Creative Director, and other teams as necessary.
- Develop verbal campaign elements using scripts, headlines, copy, etc.
- Use AI to generate full or elevated copy.
- Brainstorm ideas with other creative team members.
- Provide creative ideas that fit clients' needs.
- Develop an understanding of clients' business, brands, and consumers.
Qualifications
- 5 7 years of related professional experience in marketing/creative industry.
- Online portfolio demonstrating storytelling, copywriting, and conceptual thinking abilities.
- Familiarity with generative AI tools, especially text and copy related ones.
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