Senior Copywriter - Arabic
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Key skills for this role
About the Role
Publicis Groupe seeks a Senior Copywriter - Arabic to create compelling concepts and copy for health advertising campaigns. The role requires 5+ years of experience with a strong creative portfolio in health, mastery in developing copy for cross-channel initiatives, and fluency in English and Arabic.
Key Skills for This Role
Responsibilities
- Create compelling and effective concepts and copy in English/Arabic for advertising campaigns
- Craft communication pieces and campaigns across various mediums that effectively communicate the message and goals
- Handle projects from concept to final execution for existing clients or new business pitches
- Effectively present and rationalize work both internally and with clients
- Partner with creative leaders to proactively seek out and contribute actionable and thought provoking ideas
- Simplify complex data stories with support of medical writers if required
- Juggle multiple projects, prioritize, and meet deadlines
- Investigate industry best practices and new possibilities
- Take part regularly in opportunity briefs, stretching creative abilities consistently
Requirements
- 5+ years of experience with a strong, creative portfolio in health, experienced in concept creation
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Strong conceptualisation and smart thinking skills
- Energy, and an open & curious mind
- Exceptional conceptual and design skills and a robust portfolio that shows your talent across mediums
- Deep understanding of the social media landscape and online media technologies
- Proven ability to excel in a fast paced creative environment and engage effectively with various stakeholders
- Bachelor’s Degree in appropriate field of study
- Has the personality to develop thriving client relations and can lead creative presentations
- A knack for strategic brainstorming, campaign development, creative brief development and creative execution
Full Job Posting
Role Overview
- The health Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English / Arabic language for advertising campaigns.
- In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.
- They handle projects from concept to final execution, be it for existing client or new business pitches.
- They have experience in client interaction, and must be able to effectively present and rationalize their work, both internally and with clients.
- The position of Health Senior Copywriter is for someone who is a hands on copywriter with natural storytelling ability and has experience working in a health agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands, within the compliance remi
Key Responsibilities
- Partners with creative leaders to proactively seek out and contribute actionable and thought provoking ideas.
- Being able to simplify complex data stories, if required, with the support of medical writers.
- Being able to juggle multiple projects, prioritize, and meet deadlines.
- Investigating industry best practices and new possibilities.
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently.
Technical & Product
- Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns, targeting consumers, patients and healthcare professionals.
- Writing texts (e.g. copy, product descriptions), proofreading, referencing, and content editing.
- Ensuring the consistency of prepared content.
- Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding of the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients within the health industries.
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
- Develop and execute strategically sound creative for cross channel initiatives.
- Persuasively present both internally and to clients with credibility, reasoning, and emotion.
- Actively listen to truly understand the ask, client feedback, and internal feedback.
- Ensure communications are produced to the highest standards of accuracy and quality control.
Business Acumen & Operational Efficiency
- Maintain exceptional organizational skills and composure while managing multiple high priority projects simultaneously.
- Cultivate a positive culture of teamwork and mutual respect within the creative team, enhancing collaboration.
- Exhibit a strong commitment to accountability and excellence in all project endeavors.
Innovative & Analytical Mindset
- Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging AI tools.
- Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.
- Oversee comprehensive project management from inception to completion, effectively coordinating with internal teams and external partners.
People & Leadership
- Create and communicate a strategic vision that inspires creativity and dedication among team members, fostering an environment of innovation.
- Encourage and facilitate collaboration, leveraging diverse perspectives to unlock the team's full creative potential.
- Mentor and nurture emerging talent within the team, fostering a supportive and growth oriented atmosphere.
Self
- Demonstrate adaptability and a proactive growth mindset, with a commitment to experimenting emerging trends.
- Set ambitious objectives and deliver high impact results while welcoming constructive feedback for personal and professional growth.
- Advocate for ethical practices and mutual respect among team members, promoting a positive work environment.
Qualifications & Experience
- 5+ years of experience with a strong, creative portfolio in health, experienced in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off.
- Strong conceptualisation and smart thinking skills.
- Energy, and an open & curious mind.
- Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums.
- Deep understanding of the social media landscape and online media technologies.
- Proven ability to excel in a fast paced creative environment and engage effectively with various stakeholders.
- Bachelor’s Degree in appropriate field of study.
- Has the personality to develop thriving client relations and can lead creative presentations.
- A knack for strategic brainstorming, campaign development, creative brief development and creative execution.
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