Senior Broadcast & Media Solutions Product Manager (B2B)

Job Purpose

Product Strategy and Portfolio

• Develop and execute the product strategy and roadmap for B2B broadcast, IPTV, video, content, and managed media solutions.
• Own products from market research and concept development through launch, growth, enhancement, and retirement.
• Identify growth opportunities and maintain competitive, commercially relevant products and services.
• Define product policies, procedures, business rules, service guidelines, and governance requirements.

Product Development and Innovation

• Translate customer and market requirements into product concepts, specifications, business requirements, and service propositions.
• Coordinate design and deployment with product development, technology, engineering, operations, and vendor teams.
• Lead development activities with OEMs, media technology providers, content partners, carriers, and managed-service providers.
• Evaluate emerging broadcast and media-distribution technologies for UAE enterprise-market relevance.

Commercial and Financial Management

• Prepare business cases, pricing models, revenue models, commercial propositions, budgets, forecasts, and investment recommendations.
• Monitor revenue, profitability, adoption, usage, customer activity, churn, and other business KPIs.
• Develop retention, upselling, and portfolio-growth initiatives when performance or customer activity requires action.

Customer and Market Management

• Work with enterprise customers to understand broadcast, content, video-distribution, and managed-media requirements.
• Define customer microsegments and targeted propositions for industries and customer groups.
• Conduct customer feedback, market intelligence, competitor analysis, pricing assessment, and technology benchmarking.

Go-to-Market and Stakeholders

• Develop go-to-market strategies, value propositions, product positioning, launch plans, and sales-enablement materials.
• Support solution architects and sales teams in customer-specific solutions, workshops, presentations, and commercial discussions.
• Train sales, presales, operations, and customer-facing teams on products and enhancements.
• Manage relationships across internal functions and external vendors, OEMs, content providers, carriers, and media organisations.

Required Experience

• 12–16 years of relevant experience in enterprise product management, product marketing, solution marketing, or portfolio management.
• Significant experience in broadcast, media distribution, IPTV, managed media services, video solutions, TV content, or content partnerships.
• Experience managing B2B products or solutions for enterprises, government organisations, media companies, or strategic customers.
• Experience developing business cases, pricing structures, revenue models, budgets, forecasts, and go-to-market plans.

Education and Certifications

• Bachelor’s degree in telecommunications, engineering, information technology, media technology, or a related discipline.
• An MBA in marketing, strategy, or a related business discipline is preferred.
• Professional product lifecycle, product management, or product marketing training or certification is advantageous.

Technical Knowledge and Tools

• Knowledge of enterprise broadcast, IPTV, IP broadcasting, unicast and multicast, live streaming, managed video, cloud media delivery, and cloud playout.
• Knowledge of video contribution and distribution, content-delivery networks, broadcast workflows, media operations, OTT, multiscreen delivery, and media security.
• Advanced proficiency in Microsoft Excel and PowerPoint; think-cell familiarity is highly desirable.