Regional Website Operations Manager
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Key skills for this role
About the Role
BYD Europe seeks a Regional Website Operations Manager in Dubai to lead regional website strategy, content operations, UX optimization, and data analytics for vehicle launches. Requires 5+ years experience in website operations or digital marketing, preferably automotive.
Key Skills for This Role
Responsibilities
- Develop and execute the annual regional website operation calendar aligned with global brand strategy and local market priorities
- Lead the planning and launch of vehicle campaign landing pages, ensuring timely publication of product highlights, specifications, pricing, comparison tools and booking functions
- Coordinate with HQ Product, Digital and Design teams to localize website features based on regional needs
- Adapt global marketing assets into localized website content while maintaining global brand consistency
- Plan and manage brand storytelling sections such as Owner Stories, Brand Culture and Innovation
- Maintain accuracy of vehicle specifications, pricing, product configurations and promotional information
- Continuously optimize the customer journey from Vehicle Discovery to Vehicle Reservation, reducing bounce rate and improving conversion
- Utilize user behavior analysis, heatmaps and website analytics to optimize page layout and content hierarchy
- Manage online customer service and chatbot system, ensuring efficient inquiry handling and lead distribution
- Track conversion performance from online test drive bookings to dealership visits and collaborate with Sales teams
- Establish daily and weekly website performance reporting, monitoring traffic sources, customer profiles and conversion funnels
- Conduct regular benchmarking of competitor websites and analyze pricing strategies and digital innovations
Requirements
- Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Communications or related field
- 5+ years of experience in website operations, digital marketing or product marketing, preferably within the automotive industry
- Strong understanding of website CMS platforms, UX/UI principles and customer journey optimization
- Hands on experience with GA4, Google Search Console, SEO and web analytics tools
- Experience coordinating cross functional teams across Marketing, Product, Sales and HQ stakeholders
- Strong project management skills with the ability to manage multiple product launches simultaneously
- Excellent written and verbal communication skills in English; additional languages are an advantage
- Passion for digital customer experience, data driven decision making and automotive innovation
Full Job Posting
About BYD
- Our Purpose is to build a zero emission future that reconnects humanity with nature.
- We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
- BYD is a leading, high tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide.
About the role
- Reports to: Marketing & PR Director Americas & Europe & MEA
Key responsibilities
- Regional Website Strategy & Vehicle Launch Support: Develop and execute the annual regional website operation calendar aligned with the global brand strategy and local market priorities.
- Lead the planning and launch of vehicle campaign landing pages, ensuring timely publication of product highlights, specifications, pricing, comparison tools and booking functions.
- Coordinate with HQ Product, Digital and Design teams to localize website features based on regional needs, including payment solutions, map services and dealer locator systems.
- Content Operations & Brand Management: Adapt global marketing assets (videos, images, press releases and campaign materials) into localized website content while maintaining global brand consistency.
- Plan and manage brand storytelling sections such as Owner Stories, Brand Culture and Innovation, strengthening emotional engagement with customers.
- Maintain the accuracy of vehicle specifications, pricing, product configurations and promotional information, ensuring full alignment with regional commercial policies.
- User Experience & Lead Conversion (Core KPI): Continuously optimize the customer journey from Vehicle Discovery → Comparison → Test Drive Booking → Vehicle Reservation, reducing bounce rate and improving conversion.
- Utilize user behavior analysis, heatmaps and website analytics to optimize page layout, content hierarchy, visual presentation and call to action placement.
- Manage the online customer service and chatbot system, ensuring efficient inquiry handling and high quality lead distribution to regional dealers or direct sales channels.
- Track the conversion performance from online test drive bookings to dealership visits and collaborate with Sales teams to continuously improve website effectiveness.
- Data Analytics & Competitive Intelligence: Establish daily and weekly website performance reporting, monitoring traffic sources, customer profiles, vehicle interest and conversion funnels.
- Conduct regular benchmarking of competitor websites (Toyota, Volkswagen, Tesla and other key competitors), analyzing pricing strategies, customer engagement features and digital innovations.
Key Results
- Deliver successful regional website launches supporting all major vehicle introductions and product campaigns.
- Increase website traffic, average session duration and customer engagement.
- Improve website conversion performance, including: Test Drive Booking Rate, Lead Submission Rate, Vehicle Reservation Conversion.
- Maintain 100% accuracy of vehicle information, pricing and promotional content.
- Improve SEO performance and increase qualified organic traffic.
- Ensure timely localization and delivery of all global website campaigns.
- Provide actionable data insights and competitor analysis to support regional marketing decisions.
Qualifications
- Bachelor's degree or above in Marketing, Digital Marketing, Business Administration, Communications or a related field.
- 5+ years of experience in website operations, digital marketing or product marketing, preferably within the automotive industry.
- Strong understanding of website CMS platforms, UX/UI principles and customer journey optimization.
- Hands on experience with GA4, Google Search Console, SEO and web analytics tools.
- Experience coordinating cross functional teams across Marketing, Product, Sales and HQ stakeholders.
- Strong project management skills with the ability to manage multiple product launches simultaneously.
- Excellent written and verbal communication skills in English; additional languages are an advantage.
- Passion for digital customer experience, data driven decision making and automotive innovation.
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