Regional Marketing & Communications Manager, Middle East & Africa (flexible location)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
ABB is looking for a Regional Marketing and Communications Manager for the Middle East and Africa region to develop and execute integrated marketing and communications strategies for the Motion High Power business.
Key Skills for This Role
Responsibilities
- Design and execute the regional marketing and communications strategy, ensuring alignment with business priorities and ABB brand standards
- Manage budget, cost, and suppliers to maintain compliance and quality; report performance metrics and market insights
- Deliver impactful product launches, campaigns, events, media activities and lead generation programs
- Tailor and localize global content and messaging based on regional relevance and channel fit
- Support local business growth by leading customer engagement initiatives
- Build regional communication platforms to foster collaboration across countries
- Advise local and regional leadership teams on brand, PR, digital presence and internal communications
- Coordinate and collaborate with cross divisional teams to ensure a coherent, unified approach towards target audiences
Requirements
- Minimum 10 years of experience in Marketing, with demonstrated career progression in complex matrix organizations
- Solid experience in brand management, demand generation, digital channels and media relations
- Proven expertise in technical B2B/industrial marketing and communications
- Market awareness in the Middle East & Africa region is highly preferred
- Strong leadership skills with experience in managing multicultural, multi country teams
- Savvy with digital marketing tools and social media
- Hands on execution ability combined with a strategic mindset
- Strong interpersonal and stakeholder management skills
- Ability to negotiate effectively with suppliers and partners
- Analytical skills to measure performance and optimize activities
- Fluent in English is mandatory, Arabic is an advantage
Full Job Posting
Overview
- The Regional Marketing and Communications Manager for MEA Region is responsible for developing and executing integrated marketing and communications strategies to drive business growth, enhance brand visibility, and strengthen customer engagement across the Middle East and Africa region for Motion H
Strategy & Execution
- Design and execute the regional marketing and communications strategy, ensuring alignment with business priorities and ABB brand standards.
- Manage budget, cost, and suppliers to maintain compliance and quality. Report performance metrics and market insights to support decision making.
Implementation & Activation
- Deliver impactful product launches, campaigns, events, media activities and lead generation programs with consistent messaging and appropriate channel strategy, to strengthen ABB’s presence across the region.
- Tailor and localize global content and messaging based on regional relevance and channel fit. Support local business growth by leading customer engagement initiatives.
Stakeholder Management & Collaboration
- Build regional communication platforms to foster collaboration across countries. Advise local and regional leadership teams on brand, PR, digital presence and internal communications.
- Coordinate and collaborate with cross divisional teams to ensure a coherent, unified approach towards target audiences.
Qualifications
- Minimum 10 years of experience in the field of Marketing, with demonstrated career progression in complex matrix organizations.
- Solid experience in brand management, demand generation, digital channels and media relations. Proven expertise in technical B2B/industrial marketing and communications.
- Market awareness in the Middle East & Africa region is highly preferred.
- Strong leadership skills with experience in managing multicultural, multi country teams.
- Savvy with digital marketing tools and social media.
- Hands on execution ability combined with a strategic mindset.
- Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
- Ability to negotiate effectively with suppliers and partners to achieve cost efficient agreements while safeguarding quality and service level.
- Analytical skills to measure performance and optimize activities.
- Fluent in English is mandatory, Arabic is an advantage.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at ABB
Planning & Fulfillment Manager
, UAE
ABB seeks a Planning & Fulfillment Manager to lead supply planning, inventory management, and resource management in the regional distribution center for UAE. The role requires 5-7+ years of managerial experience, strong
Market Development Specialist - Engineering & Protection
Milton, CAN
ABB is looking for a Market Development Specialist to drive growth in Engineering & Protection advisory services in Milton, ON. The role involves building relationships with consultants, contractors, and end-users, devel
Account Manager - EPC & COG
Riyadh, KSA
ABB is seeking an Account Manager for EPC & COG to develop and manage account strategy for power distribution products in the Middle East & Africa. You will build customer relationships, identify sales opportunities, and
Marketing Manager ELSB/ELSP ME Region
Dubai, UAE
ABB is seeking a Marketing Manager for the ELSB/ELSP division in the Middle East region, based in Dubai. The role involves developing and executing marketing strategies, leading product and campaign marketing, and drivin
Sales Specialist
Surrey, CAN
ABB Robotics is seeking a Sales Specialist to develop and execute sales strategy for robotic business in Canada. The role requires 7-10 years of industrial/CAPEX sales experience, knowledge of the North American robotic
Business Intelligence & Data Specialist
Iberville, CAN
ABB seeks a Business Intelligence & Data Specialist to ensure data quality, manage BI systems, and create reports and dashboards. The role involves SQL, data analysis, and supporting stakeholders with actionable insights
Field Service Engineer - System 800xA (Safety)
Doha, QAT
ABB is seeking a Field Service Engineer for System 800xA safety systems in Doha, Qatar. The role involves executing service work, troubleshooting, and identifying opportunities to improve customer operations. Requires 8+
Human Rights & Sustainability Counsel
Abu Dhabi, UAE
ABB is looking for a Human Rights & Sustainability Counsel to lead the human rights workstream and provide legal guidance on sustainability regulations. This dual role involves strategic leadership and expert legal advic
Planning & Fulfillment Manager
, UAE
Market Development Specialist - Engineering & Protection
Milton, CAN
Account Manager - EPC & COG
Riyadh, KSA
Marketing Manager ELSB/ELSP ME Region
Dubai, UAE
Sales Specialist
Surrey, CAN
Business Intelligence & Data Specialist
Iberville, CAN
Field Service Engineer - System 800xA (Safety)
Doha, QAT
Human Rights & Sustainability Counsel
Abu Dhabi, UAE