Regional E-commerce Lead
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Key skills for this role
About the Role
Mindfield Resources is hiring for two clients in consumer goods. Role A owns eCommerce P&L across brand.com, D2C, and marketplaces, focusing on unit economics.
Key Skills for This Role
Responsibilities
- Own the P&L across brand.com, D2C, and marketplaces (Role A)
- Analyze CAC, CLV, repeat rate, conversion, cohort performance, basket economics, and contribution margin
- Fix supply chain, payments, UX, and last mile issues with data
- Build joint business plans for online assortment, pricing, promo cadence, content, availability, and service levels per platform (Role B)
- Hold distributors and partners to KPIs: share of search, visibility, service levels, cancellations, substitutions, ratings, and profitability
Requirements
- Experience building and owning an eCommerce P&L (Role A) or leading eCommerce performance via distributors (Role B)
- Scaled an eCommerce business in FMCG or adjacent consumer categories
- Operated in regional complexity across different markets
- Knowledge of platforms like Talabat, Instashop, Careem, Noon, Amazon
Full Job Posting
Overview
- We are hiring for two clients, both in the consumer goods industry. Both have reached the same conclusion: eCommerce cannot sit as a side channel under Trade Marketing, Retail, or 'Other.' It needs operators who treat it as a business with its own economics.
Role A Requirements
- You have built and owned an eCommerce P&L, not just run campaigns.
- You see digital as a business with its own operating model, not a support channel.
- You own the P&L across brand.com, D2C, and marketplaces.
- You read CAC, CLV, repeat rate, conversion, cohort performance, basket economics, and contribution margin, not just GMV.
- You know where supply chain, payments, UX, and last mile are breaking growth and you fix them with data, not opinion.
- You separate acquisition and retention strategy and know when to stop buying low quality traffic.
Role B Requirements
- This role is for an operator who understands that in FMCG, a lot of digital growth still flows through partners: distributors, online retailers, and aggregators.
- You own eCommerce performance across online retailers, marketplaces, and quick commerce / aggregator platforms, working through distributors and trade partners.
- You build joint business plans for online: assortment, pricing, promo cadence, content, availability, and service levels per platform.
- You know the economics of Talabat / Instashop / Careem / Noon / Amazon and similar platforms: commissions, fees, funded promos, and what they mean for real contribution by country and city.
- You hold distributors and partners to clear KPIs: share of search, visibility, service levels, cancellations, substitutions, ratings, and profitability – not just 'listed and live.'
What you've done (Role A)
- Scaled an eCommerce business in FMCG or adjacent consumer categories from sub scale to commercially credible.
- Built a scorecard where repeat, margin, and unit economics matter as much as topline.
- Operated in regional complexity – different markets, payment preferences, and logistics realities – and still kept a clean economic story.
What you've done (Role B)
- Led eCommerce or digital performance via distributors and key accounts in the GCC.
- Turned aggregators and marketplaces into growth engines, not just listing windows.
- Challenged partners with data and reset how joint business is measured in online channels.
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