Head of Strategy & Business Development
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Key skills for this role
About the Role
Mindfield Resources is seeking a Head of Strategy & Business Development for clients in the agri-commodity space. The role requires commercial intelligence and go-to-market strategy to drive B2B relationships, marketing, export market entry, and product/pricing strategy.
Key Skills for This Role
Responsibilities
- Design and execute B2B customer mapping and tiering across industrial bakeries, food manufacturers, QSR, HORECA, and distributors.
- Build key account acquisition strategy for proactive partnership based relationships.
- Establish market intelligence framework to track competitors, pricing, and customer dynamics.
- Co design marketing agenda and develop technical marketing collateral and account based programs.
- Lead creation of commercial blueprint for export into East Africa and GCC.
- Own go to market strategy for functional and specialty flours.
- Develop pricing strategy optimizing margin mix across subsidized bulk, unsubsidized B2B, and premium B2C tiers.
- Accelerate shift toward consumer packaged flour as high margin growth frontier.
Requirements
- Commodities and agri food background
- Experience in B2B contracting and relationship architecture
- Proven ability to design go to market strategies
- Experience in export market entry, especially East Africa and GCC
- Understanding of procurement economics and consumer behavior
Full Job Posting
Our clients
- We are working on multiple mandates for clients in the agri commodity space with strong brand recognition, capacity, and financial resources.
What This Role Will Drive
- The incumbent needs commercial intelligence, execution capability, and go to market strategy to translate assets into contracted revenue at scale.
1. Strategic B2B build out
- Design and execute a full B2B customer mapping and tiering exercise across industrial bakeries, food manufacturers, QSR, HORECA, and distributors.
- Build a key account acquisition strategy that moves the business from reactive, legacy coverage to proactive, partnership based relationships.
- Establish a market intelligence framework to track competitor moves, pricing, and customer dynamics and turn that into clear commercial actions.
2. Marketing and positioning
- Co design the marketing agenda with the commercial and marketing teams.
- Develop technical marketing collateral, application specific product positioning, and account based marketing programs that support the B2B sales motion.
3. Export market entry
- Lead the creation of a commercial blueprint for export into East Africa and the GCC, including target customer mapping, logistics routes, pricing architecture, and regulatory requirements.
- Ensure the business is ready to activate this plan once wheat procurement liberalization and export conditions are fully in place.
4. Product and pricing strategy
- Own the go to market strategy for functional and specialty flours (whole wheat, gluten free, fortified), linking the R&D pipeline to both B2B and B2C demand signals.
- Develop a pricing strategy that optimizes margin mix across subsidized bulk, unsubsidized B2B, and premium B2C tiers.
5. B2C premiumization
- Accelerate the shift toward consumer packaged flour as the high margin growth frontier, especially in pack sizes of 10 kg and below.
- Capitalize on the faster growth of whole wheat, gluten free, and functional/fortified flours by building brand equity and retail presence.
Why a Commodities Background Is Essential
- A commodities trained strategist can connect upstream procurement dynamics to downstream commercial strategy.
- Experience in trading, milling inputs, or agri commodities builds the ability to structure long term supply relationships.
- East Africa and GCC flour flows are driven by benchmarks, freight economics, currency risk, and sovereign buyers.
- The person must be able to bridge the gap between grain economics and on shelf brand and pack strategy.
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