Regional Brand Planning Specialist

Overview

Responsibilities

• :
• Be responsible for completing market research, user research, and insight into target user values and brand attitude changes.
• Be responsible for decomposing the company's overseas brand strategic objectives and scheming the annual brand promotion strategy for the M&A regional market.
• Be responsible for the preparation and implementation of brand promotion plans for the M&A regional market, including but not limited to brand launch activities, product launch activities, exhibition activities, and important IP cooperation.
• Be responsible for cross-departmental collaboration with the domestic brand team to ensure that the regional brand promotion project is consistent with the company's overall strategy.
• Be responsible for implementing a brand localization strategy to ensure that brand programs comply with the laws and regulations and cultural customs of the M&A regional market.
• Be responsible for maintaining brand VI guidelines to ensure the consistency of the brand in terms of content and vision.
• Be responsible for managing budgets for branding projects, and make evaluations on the effectiveness of each project.
• Be responsible for monitoring brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area.
• Be responsible for constructing and operating regional official platforms, including official websites and social media accounts, such as facebook, twitter, tiktok, youtube, instagram, etc.

Position Requirement

• Bachelor's degree or above, with 3 years or more of work experience in branding or marketing.
• Majoring in journalism and communication, advertising, marketing, or related majors is preferred.
• Outstanding English communication and writing skills.
• Outstanding Arabic communication and writing skills.
• Working experience in the automotive industry; mastering the basic knowledge of the automotive industry is preferred.
• Good communication, coordination, and execution skills ability.
• Good project planning and management skills are preferred.
• Work experience in an automobile company such as Hyundai, Kia, Toyota, or Nissan is preferred.