PR & Social Media Specialist
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Key skills for this role
About the Role
Changan MEA is seeking a PR & Social Media Specialist to develop and execute PR strategies, create engaging content, manage media relations, and oversee social media campaigns. The role requires 5+ years of experience, fluency in English and Arabic, and expertise in social media and influencer strategies.
Key Skills for This Role
Responsibilities
- Develop and execute PR strategies for enhanced brand visibility and industry reputation
- Collaborate across teams to ensure consistent messaging across PR channels
- Create engaging content, including articles, press releases, feature stories, speeches, etc.
- Ensure content aligns with brand guidelines and effectively communicates key messages
- Foster strong relationships with key media outlets across digital, print, and broadcast platforms
- Proactively secure positive media coverage for company initiatives and partnerships
- Plan and execute PR events and product launches to enhance the company's profile
- Coordinate with internal teams for maximum impact on the public image
- Develop and implement a comprehensive social media strategy that aligns with marketing goals
- Identify target demographics and create audience specific campaigns
- Create engaging content for various platforms and monitor channels for timely responses
- Manage social media advertising budgets effectively for maximum ROI
Requirements
- Bachelor's degree in marketing, digital marketing, advertising, or a related field (preferred)
- 5+ years of proven work experience as a PR & Social Media Executive or similar
- Proven experience in developing and managing social media & influencer strategies
- Excellent with Google Analytics and other platforms
- Strong knowledge of SEO and keyword search
- Fluency in English and Arabic is mandatory
Full Job Posting
About the Company
- CHANGAN Automobile is one of the four major Chinese automobile groups with 164 years of heritage and 41 years of car manufacturing experience.
- The company has 14 manufacturing bases and 39 plants worldwide, with self owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, AVATR, and joint venture brands.
About the Role
- Develop and execute PR strategies for enhanced brand visibility and industry reputation.
- Collaborate across teams to ensure consistent messaging across PR channels.
- Create engaging content, including articles, press releases, feature stories, speeches, etc.
- Ensure content aligns with brand guidelines and effectively communicates key messages.
- Foster strong relationships with key media outlets across digital, print, and broadcast platforms.
- Proactively secure positive media coverage for company initiatives and partnerships.
- Plan and execute PR events and product launches to enhance the company's profile.
- Coordinate with internal teams for maximum impact on the public image.
- Develop and implement a comprehensive social media strategy that aligns with marketing goals.
- Identify target demographics and create audience specific campaigns.
- Create engaging content for various platforms and monitor channels for timely responses.
- Manage social media advertising budgets effectively for maximum ROI.
Qualifications
- Bachelor's degree in marketing, digital marketing, advertising, or a related field (preferred).
- 5+ years of proven work experience as a PR & Social Media Executive or similar.
- Proven experience in developing and managing social media & influencer strategies.
- Excellent with Google Analytics and other platforms.
- Strong knowledge of SEO and keyword search.
- Fluency in English and Arabic is mandatory.
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