Product Planning Specialist
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Key skills for this role
About the Role
Changan MEA seeks a Product Planning Specialist to lead product planning and management for the Middle East and Africa markets. You will conduct market feasibility studies, define product concepts and configurations, manage product lifecycles, and refine key selling points.
Key Skills for This Role
Responsibilities
- Conduct market feasibility studies for new products and propose market positioning, product positioning, competitive positioning, and user positioning
- Define product concepts and configuration ranges, and participate in developing market equations
- Define products and set development priorities tailored to specific regions based on strategy, users, and competition
- Monitor the achievement of product definition objectives and refine key selling points
- Manage product lifecycles according to planning, proposing action strategies based on market, competitive, and demand analysis
Requirements
- Bachelor's degree or higher
- Familiarity with basic automotive structure and principles
- Familiarity with product planning and development processes
- Proficiency in common product planning tools and methodologies
- Understanding of market and user research processes
- Prior experience in product planning or overseas product planning is preferred
- Valid driver's license and at least one year of practical driving experience preferred
Full Job Posting
About the Role
- Primarily responsible for product planning and management tailored to the Middle East and Africa regional markets and user characteristics.
Responsibilities
- Conduct market feasibility studies for new products and propose market positioning, product positioning, competitive positioning, and user positioning.
- Define product concepts and configuration ranges, and participate in developing market equations.
- Define products and set development priorities tailored to specific regions based on strategy, users, and competition.
- Monitor the achievement of product definition objectives and refine key selling points.
- Manage product lifecycles according to planning, proposing action strategies based on market, competitive, and demand analysis.
Qualifications
- Familiarity with basic automotive structure and principles.
- Familiarity with product planning and development processes.
- Proficiency in common product planning tools and methodologies, understanding of market and user research processes.
- Passionate about creating hit products; dedicated to researching automotive innovation technologies; market savvy; strong verbal communication and teamwork skills.
- Aligns with leading culture; possesses excellent organizational, coordination, communication, and planning abilities.
- Bachelor's degree or higher.
- Prior experience in product planning or overseas product planning is preferred.
- Preference given to candidates with a valid driver's license and at least one year of practical driving experience.
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