Product Application Specialist
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Key skills for this role
About the Role
Caterpillar seeks a Regional Product Application Specialist for Motor-Grader products in Africa and Middle East. The role drives value selling through product expertise, training, and customer engagement.
Key Skills for This Role
Responsibilities
- Provide product application expertise at point of sale or through product training to customers, company and dealers' sales personnel
- Conduct product performance studies, assess customer job site efficiency, and collect product and customer requirements
- Monetize customer value through Value Selling Tool templates
- Manage marketing technology tools/systems and develop a marketing technology product roadmap
- Oversee Percent of Industry Sales trends, industry outlook, demand fluctuation and basic customer requirements
Requirements
- Experience working with Motor Graders or closely related Construction Industries equipment
- Background in dealer facing roles, supporting sales enablement, product application, and customer engagement across diverse markets
- Exposure to Africa and/or Middle East markets
- Experience combining technical product knowledge with commercial insight
- Up to 60 70% business travel time
Full Job Posting
Role Definition
- Regional Product Application Specialist covering Motor Grader products in Africa and Middle East territories. Drives value selling through product and application expertise.
What You Will Do
- Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
- Conduct product performance studies, assess customer job site efficiency, collecting product and customer requirements in order to capitalize on opportunities for incremental sales to create business case for product improvement process and new product introduction program.
- Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.
- Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
- Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.
- Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.
What You Will Have
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
- Decision Making and Critical Thinking: Knowledge of the decision making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
- Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Top Candidates Will Also Have
- Experience working with Motor Graders or closely related Construction Industries equipment (e.g. earthmoving machinery, road building equipment for CAT, SEM or other brands).
- Background in dealer facing roles, supporting sales enablement, product application, and customer engagement across diverse markets.
- Exposure to Africa and/or Middle East markets, with understanding of varying customer needs, infrastructure maturity, and operating conditions.
- Experience combining technical product knowledge with commercial insight, contributing to value selling and differentiated customer solutions.
Additional Information
- This role requires up to 60 70% of business travel time.
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