Product Application Specialist
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Key skills for this role
About the Role
Caterpillar is seeking a Product Application Specialist to provide product and application expertise for Motor-Grader products in Africa and Middle East territories.
Key Skills for This Role
Responsibilities
- Provide product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
- Conduct product performance studies, assess customer job site efficiency, collecting product and customer requirements in order to capitalize on opportunities for incremental sales.
- Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.
- Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
- Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.
Requirements
- Experience working with Motor Graders or closely related Construction Industries equipment
- Background in dealer facing roles, supporting sales enablement, product application, and customer engagement
- Exposure to Africa and/or Middle East markets
- Experience combining technical product knowledge with commercial insight
Full Job Posting
Career Area
- Sales
About Customer Solutions Growth Regions Division
- This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing.
What You Will Do
- Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
- Conduct product performance studies, assess customer job site efficiency, collecting product and customer requirements in order to capitalize on opportunities for incremental sales to create business case for product improvement process and new product introduction program.
- Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.
- Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
- Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.
- Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.
What You Will Have
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
- Products and Services: Knowledge of major products and services and product and service groups.
- Decision Making and Critical Thinking: Knowledge of the decision making process and associated tools and techniques.
- Effective Communications: Understanding of effective communication concepts, tools and techniques.
- Negotiating: Knowledge of successful negotiation concepts and techniques.
- Relationship Management: Knowledge of relationship management techniques.
- Technical Excellence: Knowledge of a given technology and various application methods.
- Value Selling: Knowledge of the principles and practices for selling products, technology and services.
Top Candidates Will Also Have
- Experience working with Motor Graders or closely related Construction Industries equipment (e.g. earthmoving machinery, road building equipment for CAT, SEM or other brands).
- Background in dealer facing roles, supporting sales enablement, product application, and customer engagement across diverse markets.
- Exposure to Africa and/or Middle East markets, with understanding of varying customer needs, infrastructure maturity, and operating conditions.
- Experience combining technical product knowledge with commercial insight, contributing to value selling and differentiated customer solutions.
Additional Information
- This role requires up to 60 70% of business travel time.
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