Principal Marketing & Communications Specialist
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Key skills for this role
About the Role
CB&I seeks a Principal Marketing & Communications Specialist to drive regional marketing initiatives for its international businesses. The role involves content development, campaign execution, and collaboration with global teams to support business growth in the energy sector.
Key Skills for This Role
Responsibilities
- Develop and oversee execution of tactical marketing and communication planning for CB&I's international businesses
- Lead content development for key owned channels including corporate website, social media, video, and intranet/newsletters
- Collaborate with US and UK based Marketing and Communications team members to develop and launch digital and traditional marketing initiatives
- Drive regional company sponsorship opportunities and participation at regional tradeshows
- Coordinate graphic design projects with US and UK based team members
- Provide communications and campaign support for regional HR recruiting efforts
- Oversee approvals processes, liaising with subject matter experts, leadership and functional colleagues
- Support regional leaders to achieve employee awareness and engagement goals
- Coordinate regional employee town halls
- Ensure consistent brand experience across all corporate marketing channels
- Develop branding materials specific to CB&I's niche product lines and unique country experience
Requirements
- Bachelor's degree in Business Administration, Communications, Marketing, STEM or related field preferred
- 5 to 8 years of relevant experience in marketing and/or communications
- Experience in oil and gas or manufacturing industries strongly preferred
- Professional expertise with social media, newsletter writing, tradeshows and corporate advertising
- Ability to work effectively under challenging deadlines in a fast paced environment
- Exceptional English communication and presentation skills
- Willingness to travel within EAME/APA region
Full Job Posting
Company Overview
- CB&I delivers integrated storage and asset management solutions across the lifecycle of facilities.
- The company has two global business units: Storage Solutions and Asset Solutions.
Role Overview
- The Principal Marketing Specialist will join a growing global function to help CB&I accelerate growth.
- Responsible for driving implementation of regional marketing communications initiatives.
- Requires expertise across the MarComms spectrum and strong understanding of the energy sector.
Responsibilities
- Develop and oversee execution of tactical marketing and communication planning for CB&I's international businesses.
- Lead content development for key owned channels including corporate website, social media, video, and intranet/newsletters.
- Collaborate with US and UK based Marketing and Communications team members to develop and launch marketing initiatives.
- Drive regional company sponsorship opportunities and participation at regional tradeshows.
- Coordinate graphic design projects with US and UK based team members.
- Provide communications and campaign support for regional HR recruiting efforts.
- Oversee approvals processes, liaising with subject matter experts, leadership and functional colleagues.
- Support regional leaders to achieve employee awareness and engagement goals.
- Coordinate regional employee town halls.
- Ensure consistent brand experience across all corporate marketing channels.
- Leverage relationships with regional industry and trade associations.
- Develop branding materials specific to CB&I's niche product lines and unique country experience.
Qualifications
- Bachelor's degree in Business Administration, Communications, Marketing, STEM or a related field preferred.
- Five to eight (5 to 8) years of relevant experience in marketing and/or communications.
- Experience working in the oil and gas or manufacturing industries strongly preferred.
- Professional expertise with social media, newsletter writing, tradeshows and corporate advertising.
- Team player comfortable working in a matrixed environment with accountabilities to multiple stakeholders.
- Ability to work effectively under challenging deadlines in a fast paced, dynamic environment.
Skills and Behaviors
- Ability to build constructive and effective relationships and work collaboratively.
- Strong analytical and problem solving skills.
- Exceptional English communication and presentation skills, both written and verbal.
- Ability to work and build credibility across the business, up to senior management level.
- Proactively embraces and promotes the company's values and culture, including diversity & inclusion and a healthy and safe work environment.
- Willingness to travel within the EAME / APA region.
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